Starts at 60, Australia’s mature media and social brand, has announced the appointment of media legends Ian Skippen, Kim Mothershaw and Kay McGrath to anchor their web based video presence across Australia and as Brand Ambassadors for the media company.
The stars each bring more than 40 years in media to the digital brand, and provide an experienced voice to the community of more than a million over 60s in Australia and New Zealand. They also bring a whole lot of fun, knowing and living the age of 60 themselves.
“Our media brand just grew into itself!” said CEO and founder Rebecca Wilson. “Ian, Kay and Kim are all over 60, and each bring something incredible to our voice and our community.
“They have decades of experience in entertainment, a great comradery, and a personal connection to those in the community who resent being treated like they are old at 60 by other media outlets. With their leadership we can now show the Internet how much fun it is to be 60 today as well as properly represent the issues that confront this generation.”
The three will anchor the new Starts at 60 digital media program, Banter at 60, a talkback video program that will be delivered both live on Facebook and in pre-recorded segments throughout the week discussing news, views and life. They will also host a series of major interviews with all the artists, politicians, and community, 60+ personalities that are often forgotten in the quest for youth and beauty driven TV and radio ratings.
Ian Skippen has anchored Southern Cross Austereo’s award winning entertainment breakfast radio shows on MMM and B105 in South East Queensland for more than 20 years. His career spans right back from the early 70s in broadcast and he even spent a few years in television, on Channel 0. Skippen sees things from a humourous perspective and takes a light hearted approach to life even dealing with tough topics and compassionate issues.
Kim Mothershaw is known for his enormous heart, and is best remembered anchoring 4KQ’s hugely loved broadcast breakfast radio program for 16 years. He spent his entire 40 year career (so far) in front of a radio microphone, often at the top of the ratings. More recently, his focus has turned to his two grand-daughters, and playing really bad golf.
Kay McGrath will bring the truth and a whole lot of authority. Logie and award winning journalist and presenter, McGrath brings her incredible on-screen and community experience earned from decades at the helm of Seven News Queensland and as an investigative journalist for Channel 0. McGrath continues to present Seven News, as she has done since 1989 and campaigns for both breast cancer causes and for child protection issues as a patron of the Daniel Morcombe Foundation, and Protect All Children Today (PACT).
Each bring a unique perspective of being parents of now grown children, rediscovering life hobbies and fun having mastered their careers.
Banter at 60 will film weekly in Queensland but be broadcast across Australia and internationally through the company’s Facebook page, one of the most highly engaged social pages in Australian media.