Spotify Launches ‘Black Australia’ Playlist For NAIDOC Week

Spotify Launches ‘Black Australia’ Playlist For NAIDOC Week

Spotify Australia has partnered with members of the local indigenous community to curate playlists that surface and celebrate the meaningful and diverse music made by Aboriginal and Torres Strait Islanders.

The first playlist, launched to celebrate NAIDOC Week, is ‘Black Australia’, and has been curated by Emily Nicol, an Aboriginal/Torres Strait Islander media professional based in Sydney.

Emily Nicol

Emily Nicol

The playlist comprises of 50 songs, and aims to be an immersion into the diverse sounds of Australian Aboriginal and Torres Strait Islander music.

Artists featured include Electric Fields, Ziggy Ramo, A.B Original, Dan Sultan, Yothu Yindi, Jessica Mauboy, Emma Donovan, Warumpi Band, Archie Roach, Gurrumul Yunupingu, Christine Anu, East Journey, Radical Son, Robbie Miller, Tiddas, Thelma Plum, Frank Yamma, Busby Marou, and Pirra.

‘Black Australia’ will be heavily supported by Spotify, with featured placement in Spotify’s (on-platform) homepage carousel throughout NAIDOC Week, on-platform advertising, and paid social media.

Marcus Thaine, coordinator of artist and label services at Spotify Australia, said: “It’s important we create space for, and celebrate the history, culture and achievements of Aboriginal and Torres Strait Islanders.

“For some time, we’ve been looking at how best to shine a light on the music made by indigenous Australians, but it was of the utmost importance to us that this wasn’t led by Spotify, but the local community.

“We’re honoured to be working with Emily and others on this important initiative.”

Spotify will be working with a number of community curators over the coming months to launch playlists focused on prominent genres of music reflected in current Aboriginal and Torres Strait Islander music. More details of these playlists will be available shortly.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]