Southern Cross Austereo (SCA) has announced it has introduced programmatic buying for premium music video platform Vevo.
Vevo delivers a personalised and expertly curated experience for audiences to explore and discover music videos, exclusive original programming and live performances from the artists they love on mobile, web and connected TV.
On top of sponsorships and audience targeting, Vevo has introduced a new way to buy that allows clients to access the diverse and growing 300,000-plus Vevo video inventory through a programmatic guarantee.
SCA’s head of digital sales and operations, Steve Brown, said: “We are extremely proud to represent Vevo here in Australia. Being the finest quality video in market is extremely valuable for our clients, and offering programmatic access is music to their ears.”
Ivan Fuyala, senior vice president of commercial partnerships at Vevo, said: “The benefits our global advertisers are seeing through placement on Vevo revolve around massive on-target reach in a brand safe environment with high viewability and ad completion.
They think of Vevo as TV for Millennials, with all the benefits of data but without the frequency issues.”