Southern Cross Austereo Announces Three Charity Partnerships

Southern Cross Austereo Announces Three Charity Partnerships
SHARE
THIS



Southern Cross Austero (SCA) has revealed it will work with CanTeen, the Black Dog Institute and OzHarvest over the next two years as part of its charity partnership program.

As part of the radio group’s commitment to corporate social responsibility, the three not-for-profit organisations will be provided with support via community service announcements and content opportunities across SCA’s extensive radio and television assets.

The partnerships will commence on 1 September 2016 and SCA staff will have the opportunity to contribute by getting involved with the charities.

SCA chief operating officer John Kelly said the group is excited and delighted to be able to work with three charitable organisations who have demonstrated both the need and potential to meaningfully address key social needs.

“We look forward to contributing our significant media assets and 2,500 staff to assist them in growing and developing their charitable activities,” he said.

CanTeen CEO Peter Orchard said the organisation is thrilled to have been selected as one of SCA’s charity partners.

“Many Australian families affected by cancer don’t realise that CanTeen could be helping them, but thanks to this partnership we will be able to change that and achieve our goal of doubling the number of young people we support over the next two years,” he said.

Gayle McNaught, head of public affairs at the Black Dog Institute, said the group is very excited to work with the SCA team.

“Mental health is a significant issue for so many Australians and particularly for men, who are now more likely to die by suicide than car accidents or skin cancer,” she said.

“This partnership will give us an amazing opportunity to share vital information and support across the country – reducing stigma, encouraging help-seeking and ultimately, saving lives.”

OzHarvest founder and CEO Ronni Kahn said the generous support of SCA will allow the charity to increase awareness across the country about the issues of food waste, food security and sustainability.

“By bringing to light our nutrition education and hospitality training programs for vulnerable youth and community engagement, we will reach beyond our wildest dreams,” she said.

“Every $1 donated to OzHarvest will allow us to deliver two meals to those in need, and with SCA’s support, we look forward to being able to deliver even more goodness together.”

Latest News

Apostrophe Copywriters Is Landing In Amsterdam
  • Marketing

Apostrophe Copywriters Is Landing In Amsterdam

Apostrophe, Melbourne’s first copywriting collective, is launching a pop-up office in Amsterdam this September with Lauren Brumley, Apostrophe’s Head Strategist, at the helm. Since its inception in 2012, Apostrophe has continued its steady growth trajectory, expanding globally to accommodate clients in cities as diverse as Helsinki, NYC, Los Angeles, Kuwait and the Netherlands. In 2014 […]

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)
  • Media

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)

Nine’s The Block was the most watched entertainment show of Wednesday night, narrowly seeing to Ten’s The Bachelor by 881,000 to 854,000, respectively. Ten’s latest attempt at a homegrown drama, Playing For Keeps, debuted last night with a promising 583,000. The Block was enough to give Nine the biscuits, winning last night with 28 per cent audience […]

by B&T Magazine

B&T Magazine
Cummins&Partners Wins Media Account For Red Cross Blood Service
  • Advertising
  • Media

Cummins&Partners Wins Media Account For Red Cross Blood Service

The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media partner following an extensive competitive pitch review. The media remit has been added to creative services at Cummins&Partners, creating more of a full-service partnership with ARCBS. Samantha Bartlett, marketing director at ARCBS, said: “We are absolutely delighted to appoint Cummins&Partners as […]

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Advertising
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]