Smoothfm’s Sydney Slump Continues As WSFM Claims Top Spot Overall For FM Radio

Smoothfm’s Sydney Slump Continues As WSFM Claims Top Spot Overall For FM Radio
SHARE
THIS



NOVA Entertainment’s smoothfm has failed to claw back any market share it lost in Sydney in the last radio ratings survey, surrendering its top spot overall for FM in Sydney to Australian Radio Network’s WSFM.

GfK, the official provider of radio ratings for Commercial Radio Australia, today released its fifth survey for the year, which showed a further 1.1 per cent drop in overall market share for Nova’s easy listening station in Sydney, following a 2.2 per cent drop in Survey 4.

Once again, smoothfm dropped off the pace in every single time slot in the Sydney market, with evening seeing the biggest decline (down 2.2 per cent to 6.4 per cent), followed by drive (down 1.8 per cent to 8.1 per cent), breakfast (down 1.3 per cent to 6.3 per cent), weekend (down 1.0 per cent to 1.2 per cent), afternoon (down 0.6 per cent to 8.9 per cent) and morning (down 0.4 per cent to 8.1 per cent).

Part of WFSM’s overall market share gain in Sydney came from WSFM’s Jonesy & Amanda (pictured above), who overtook Nova’s Fitzy & Whippa with a 1.1 per cent share increase to 8.9 per cent, placing the ARN duo second in the Sydney brekkie slot behind KIIS 1065’s Kyle & Jackie O.

Meanwhile in Melbourne, FOX FM’s Hamish & Andy surrendered its lead in drive to 3AW with a big 2.2 per cent market share drop, allowing the Macquarie Media-owned station to claw back some of the market share it had lost overall in the previous ratings. In more bad news for FOX FM, the station suffered a 1.1 per cent market share drop to give away its top FM ranking to smoothfm.

Here’s a breakdown of who was up and who was down in each of the metro radio markets:

SYDNEY

Unsurprisingly, Macquarie Radio Network’s 2GB remained on top in Sydney for overall market share with 12.6 per cent (up 0.7 per cent). Australian Radio Network’s WSFM claimed second spot with 9.3 per cent (up 0.7 per cent), relegating ABC Sydney to third after the government-funded station’s market share fell 1.0 per cent to 8.5 per cent.

Breakfast

First: 2GB (up 1.0 per cent to 14.9 per cent)

Second: ABC Sydney (down 0.9 per cent to 11.0 per cent)

Third: KIIS FM’s Kyle & Jackie O (steady at 10.0 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 0.5 per cent to 11.2 per cent)

Second: KIIS 1065 (up 1.2 per cent to 10.1 per cent)

Third: 2GB (up 1.1 per cent to 10.0 per cent)

MELBOURNE

Macquarie’s 3AW clawed back some of the market share it lost overall in Melbourne last time around, up 0.4 per cent to 14.8 per cent. ABC Melbourne moved up from fourth two second with 9.9 per cent market share (up 0.7 per cent), while smoothfm held on to third with 9.5 per cent (up 0.1 per cent).

Breakfast

First: 3AW’s Ross and John (up 0.7 per cent to 20.5 per cent)

Second: ABC Melbourne (up 0.6 per cent to 11.9 per cent)

Third: Fox FM (down 0.9 per cent to 7.9 per cent)

Drive

First: 3AW (down 0.1 per cent to 12.4 per cent)

Second: FOX FM’s Hamish & Andy (down 2.6 per cent to 10.3 per cent)

Third: Nova’s Kate, Tim & Marty (up 0.4 per cent to 10.1 per cent)

BRISBANE

Despite suffering yet another market share drop, Nova 106.9 retained the number one ranking overall in Brisbane (down 1.1 per cent to 13.0 per cent), while 97.3fm stayed in second with 11.8 per cent (down 0.8 per cent) Hit105 held on to third with 10.1 per cent (down 1.3 per cent).

Breakfast

First: ABC Brisbane (up 1.3 per cent to 12.2 per cent)

Second: 97.3fm (down 0.8 per cent to 12.0 per cent)

Third: Nova 106.9 (down 1.0 per cent to 11.6 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 0.4 per cent to 18.2 per cent)

Second: 97.3fm (down 0.9 per cent to 11.3 per cent)

Third: Triple J (up 2.7 per cent to 11.2 per cent) and Hit105’s Hamish & Andy (down 0.7 per cent to 11.2 per cent)

ADELAIDE

Mix 102.3 has solidified its spot at the top in Adelaide with an overall market share rise of 0.3 per cent to 13.1 per cent, with Triple M shifting up one place to second with 12.1 per cent (up 1.2 per cent), while FIVEaa fell further down the ratings leaderboard with 11.4 per cent market share (down 0.3 per cent).

Breakfast

First: ABC Adelaide (down 0.5 per cent to 14.2 per cent)

Second: FIVEaa (up 0.6 per cent to 13.6 per cent)

Third: Triple M (up 2.1 per cent to 13.5 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 3.4 per cent to 16.1 per cent)

Second: Mix 102.3 (up 1.8 per cent to 13.8 per cent)

Third: FIVEaa (up 0.1 per cent to 10.8 per cent)

PERTH

Mix 94.5 has reclaimed the lead overall in Perth with a 0.3 per cent market share increase to 14.0 per cent, pushing down Nova to second with 12.5 per cent (down 1.6 per cent), and Hit92.9 remained in third place overall with 11.07 per cent market share (up 0.7 per cent)

Breakfast

First: Nova’s Nathan, Nat & Shaun (down 1.4 per cent to 13.4 per cent)

Second: ABC Perth (up 0.5 per cent to 12.2 per cent)

Third: Mix 94.5’s Clairsy, Matt and Kymba (up 0.3 per cent to 12.0 per cent)

Drive

First: Mix 94.5’s Lisa and Pete (down 0.3 per cent to 14.5 per cent) and Nova’s Kate, Tim & Marty (up 1.1 per cent to 14.5 per cent)

Second: Hit92.9’s Hamish & Andy (up 0.6 per cent to 14.4 per cent)

Third: Triple J (up 0.2 per cent to 10.1 per cent)

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]