Smoothfm’s Sydney Slump Continues As WSFM Claims Top Spot Overall For FM Radio

Smoothfm’s Sydney Slump Continues As WSFM Claims Top Spot Overall For FM Radio
SHARE
THIS



NOVA Entertainment’s smoothfm has failed to claw back any market share it lost in Sydney in the last radio ratings survey, surrendering its top spot overall for FM in Sydney to Australian Radio Network’s WSFM.

GfK, the official provider of radio ratings for Commercial Radio Australia, today released its fifth survey for the year, which showed a further 1.1 per cent drop in overall market share for Nova’s easy listening station in Sydney, following a 2.2 per cent drop in Survey 4.

Once again, smoothfm dropped off the pace in every single time slot in the Sydney market, with evening seeing the biggest decline (down 2.2 per cent to 6.4 per cent), followed by drive (down 1.8 per cent to 8.1 per cent), breakfast (down 1.3 per cent to 6.3 per cent), weekend (down 1.0 per cent to 1.2 per cent), afternoon (down 0.6 per cent to 8.9 per cent) and morning (down 0.4 per cent to 8.1 per cent).

Part of WFSM’s overall market share gain in Sydney came from WSFM’s Jonesy & Amanda (pictured above), who overtook Nova’s Fitzy & Whippa with a 1.1 per cent share increase to 8.9 per cent, placing the ARN duo second in the Sydney brekkie slot behind KIIS 1065’s Kyle & Jackie O.

Meanwhile in Melbourne, FOX FM’s Hamish & Andy surrendered its lead in drive to 3AW with a big 2.2 per cent market share drop, allowing the Macquarie Media-owned station to claw back some of the market share it had lost overall in the previous ratings. In more bad news for FOX FM, the station suffered a 1.1 per cent market share drop to give away its top FM ranking to smoothfm.

Here’s a breakdown of who was up and who was down in each of the metro radio markets:

SYDNEY

Unsurprisingly, Macquarie Radio Network’s 2GB remained on top in Sydney for overall market share with 12.6 per cent (up 0.7 per cent). Australian Radio Network’s WSFM claimed second spot with 9.3 per cent (up 0.7 per cent), relegating ABC Sydney to third after the government-funded station’s market share fell 1.0 per cent to 8.5 per cent.

Breakfast

First: 2GB (up 1.0 per cent to 14.9 per cent)

Second: ABC Sydney (down 0.9 per cent to 11.0 per cent)

Third: KIIS FM’s Kyle & Jackie O (steady at 10.0 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 0.5 per cent to 11.2 per cent)

Second: KIIS 1065 (up 1.2 per cent to 10.1 per cent)

Third: 2GB (up 1.1 per cent to 10.0 per cent)

MELBOURNE

Macquarie’s 3AW clawed back some of the market share it lost overall in Melbourne last time around, up 0.4 per cent to 14.8 per cent. ABC Melbourne moved up from fourth two second with 9.9 per cent market share (up 0.7 per cent), while smoothfm held on to third with 9.5 per cent (up 0.1 per cent).

Breakfast

First: 3AW’s Ross and John (up 0.7 per cent to 20.5 per cent)

Second: ABC Melbourne (up 0.6 per cent to 11.9 per cent)

Third: Fox FM (down 0.9 per cent to 7.9 per cent)

Drive

First: 3AW (down 0.1 per cent to 12.4 per cent)

Second: FOX FM’s Hamish & Andy (down 2.6 per cent to 10.3 per cent)

Third: Nova’s Kate, Tim & Marty (up 0.4 per cent to 10.1 per cent)

BRISBANE

Despite suffering yet another market share drop, Nova 106.9 retained the number one ranking overall in Brisbane (down 1.1 per cent to 13.0 per cent), while 97.3fm stayed in second with 11.8 per cent (down 0.8 per cent) Hit105 held on to third with 10.1 per cent (down 1.3 per cent).

Breakfast

First: ABC Brisbane (up 1.3 per cent to 12.2 per cent)

Second: 97.3fm (down 0.8 per cent to 12.0 per cent)

Third: Nova 106.9 (down 1.0 per cent to 11.6 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 0.4 per cent to 18.2 per cent)

Second: 97.3fm (down 0.9 per cent to 11.3 per cent)

Third: Triple J (up 2.7 per cent to 11.2 per cent) and Hit105’s Hamish & Andy (down 0.7 per cent to 11.2 per cent)

ADELAIDE

Mix 102.3 has solidified its spot at the top in Adelaide with an overall market share rise of 0.3 per cent to 13.1 per cent, with Triple M shifting up one place to second with 12.1 per cent (up 1.2 per cent), while FIVEaa fell further down the ratings leaderboard with 11.4 per cent market share (down 0.3 per cent).

Breakfast

First: ABC Adelaide (down 0.5 per cent to 14.2 per cent)

Second: FIVEaa (up 0.6 per cent to 13.6 per cent)

Third: Triple M (up 2.1 per cent to 13.5 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 3.4 per cent to 16.1 per cent)

Second: Mix 102.3 (up 1.8 per cent to 13.8 per cent)

Third: FIVEaa (up 0.1 per cent to 10.8 per cent)

PERTH

Mix 94.5 has reclaimed the lead overall in Perth with a 0.3 per cent market share increase to 14.0 per cent, pushing down Nova to second with 12.5 per cent (down 1.6 per cent), and Hit92.9 remained in third place overall with 11.07 per cent market share (up 0.7 per cent)

Breakfast

First: Nova’s Nathan, Nat & Shaun (down 1.4 per cent to 13.4 per cent)

Second: ABC Perth (up 0.5 per cent to 12.2 per cent)

Third: Mix 94.5’s Clairsy, Matt and Kymba (up 0.3 per cent to 12.0 per cent)

Drive

First: Mix 94.5’s Lisa and Pete (down 0.3 per cent to 14.5 per cent) and Nova’s Kate, Tim & Marty (up 1.1 per cent to 14.5 per cent)

Second: Hit92.9’s Hamish & Andy (up 0.6 per cent to 14.4 per cent)

Third: Triple J (up 0.2 per cent to 10.1 per cent)

 

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]