SMH’s Traveller Goes Glossy For Tenth Anniversary

SMH’s Traveller Goes Glossy For Tenth Anniversary
SHARE
THIS



Fairfax Media’s Traveller, the popular Saturday section in The Sydney Morning Herald and The Age, celebrates its 10th anniversary in its compact format in September.

To mark the milestone, on September 2, Traveller is published for the first time as a special glossy, magazine-style edition. This builds on Fairfax Media’s commitment to high quality print editions that deliver premium environments for advertisers, as evidenced by the recent glossy edition of men’s premium lifestyle magazine, Executive Style, and weekend lifestyle magazine, Good Weekend.

Screen Shot 2017-09-01 at 7.31.42 am

 

The gloss edition of Traveller also launches the title’s biggest ever reader competition, with four trips for two worth nearly $70,000, thanks to 10th anniversary partners APT, Bunnik Tours, Collette, MyHolidayCentre.com.au and Scenic.

The competition runs throughout the month with prizes including European cruises and a five-star luxury Fiji holiday.

“We would like to thank our partners for their continued support in Traveller. Our gloss edition for the 10th anniversary is just the beginning of the content innovation we have planned for the year ahead,” says Jodie Smith, brand and audience director for Fairfax’s Life Media.

In digital, Traveller.com.au also celebrates its third anniversary this month. Since launching as Australia’s premier site for travel inspiration, advice and news in 2014, Traveller.com.au has grown to become the largest travel publishing site in the country, with more than 35,000 articles online.

More than one million Australians now visit the site every month, with audiencenumbers hitting a new record in July. The site has continued to expand into new platforms, most recently with the award-nominated Flight of Fancy podcast, hosted by Traveller columnist Ben Groundwater.

The 48-page edition names the “10 destinations of the decade”, as voted by Traveller’s editors and writers along with our loyal and well-travelled readers. This special edition also features a host of other great reading reflecting on the last decade of travel.

“The 10th anniversary of Traveller coincides with a time when the number of overseas trips taken by Australians each year has more than doubled in the past decade to more than nine million,” says Anthony Dennis, editor of Traveller.

“Australians can rightly rank themselves among the world’s most prodigious and enthusiastic travellers. And Traveller has been there right through this period every step of the step of the way, providing insights, information and inspiration for our readers.”

The anniversary content continues throughout September, with themed Traveller cover stories and editions. This includes the 25 tours that will everyone should try and take in their lifetimes (September 9), why there’s a luxury holiday experience for every budget (September 16), and the “Futures edition”, looking at the next 10 years of travel (September 23).

On September 30, the 10th anniversary content concludes with a comprehensive celebration of cruising which leads into more expert cruise content to highlight “Plan a Cruise Month” throughout October.

Please login with linkedin to comment

Latest News

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]

Why Consumer Brands Are Failing Aussie Mums
  • Marketing
  • Opinion
  • Partner Content

Why Consumer Brands Are Failing Aussie Mums

Is your game chainsaws or large marlin wall-hangings? Can't seem to attract the mums? This couldn't come soon enough.

Opinion

by B&T Magazine

B&T Magazine
Network Ten Creditors Approve CBS Deal
  • Media

Network Ten Creditors Approve CBS Deal

It seems the fight for Ten between CBS and media moguls Lachlan Murdoch and Bruce Gordon may finally be over.

by B&T Magazine

B&T Magazine
MKTG Signs Exclusive Commercial Partnership With PlayersVoice
  • Marketing
  • Media

MKTG Signs Exclusive Commercial Partnership With PlayersVoice

MKTG has announced it has signed an exclusive commercial partnership with newly-launched sports storytelling site PlayersVoice.com.au – an agreement that will see the agency move into a new territory of sports marketing. The partnership between MKTG and PlayersVoice will see the business managing brand partnership opportunities for the new platform; working with clients to deliver […]