Sunrise Set To Claim 2017 Bragging Rights Over Today (& It’s Only July)

Sunrise Set To Claim 2017 Bragging Rights Over Today (& It’s Only July)
SHARE
THIS



The rivalry between the brekkie shows – Seven’s Sunrise and Nine’s Today – looks set to explode yet again with Sunrise already eyeing the 2017 ratings battle with months still to run.

Despite the fact we’re only in July, the general consensus is a show needs to win 21 of the 40 rating weeks to claim supremacy.

According to a report in Fairfax Media today, of the 21 weeks counted so far for 2017, Sunrise can claim 15, Today has five and there’s been one tie.

In 2016, Today claimed the ratings crown and title of “Australia’s most popular breakfast show”, beating its arch-rival for the first time in 12 years.

However, a slanging match erupted between the two broadcasters with Seven arguing that if you threw in regional viewers (and not just the five metro capitals that Nine claimed) then it had more viewers and was the winner.

However, Nine was having none of Seven’s regionals talk and in October last year issued a press release trumpeting its success. “Today has averaged 317,000 viewers each morning in 2016 (up 5 per cent year-on-year), compared to Sunrise which has an average morning audience of 310,000 (down 5 per cent year-on-year,” the release read. “Putting Today in an unbeatable position.”

Today then began promoting itself as “Australia’s No. 1 breakfast program” which technically wasn’t true. Seven threatened to sue over the claim, forcing Nine to amend its promotions.

So, by Nine’s own logic, Sunrise (presently on 15 wins for the year) needs just another six to take the 2017 crown back off its rival.

However, Seven itself has labelled the “first to 21” rule as “phoney” and “a bit like a half-time victory lap”.

Last week, Today’s Karl Stefanovic – who’s going through a much-publicised marriage split – told Fairfax that Nine was suffering a hangover from its 2016 results.

“I think if we’re honest with ourselves, we were so hellbent on winning last year that we may have lost focus on the most important thing: the viewers,” he said “But now we’re back to winning the hearts and minds of viewers with great content, and I think we’re doing that.”

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]