Seven Under Investigation Over Controversial Sunrise Segment

Seven Under Investigation Over Controversial Sunrise Segment
SHARE
THIS



The backlash surrounding an infamous segment about adoption policies for Indigenous children on Seven’s Sunrise just won’t go away, with the brekkie show now facing an investigation over it.

The Australian Communications and Media Authority (ACMA) has opened an ‘own motion’ investigation into Seven’s compliance with the Commercial Television Industry Code of Practice in relation to the segment.

“This investigation is at an early stage but will follow the normal course, including an assessment of submissions from the licensee,” an ACMA spokesperson told B&T.

Sunrise faced fierce criticism last month for a segment hosted by Samantha Armytage about a push by the federal government to change adoption policies for indigenous kids.

Activists mobbed the Sunrise studios in protest, forcing the show’s producers to lower the blinds on the studios’ windows and running stock footage of Martin Place to block the protest from viewers.

However, Sunrise defended its actions, with a spokesperson telling B&T some of the protesters were holding offensive signage, while others began banging on the windows and mouthing obscenities.

The controversial segment was also mocked by the ABC and The Betoota Advocate.

Seven declined to comment when contacted by B&T.

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]