SCA’s 2DayFM Goes Ad-Free During The Daytime

SCA’s 2DayFM Goes Ad-Free During The Daytime
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Southern Cross Austereo (SCA) radio station 2DayFM has dumped advertising during its daytime broadcast to try and keep listeners from switching off.

The Sydney station announced on-air yesterday morning that it would be going ad-free between 9am to 3pm, and has also been promoting it on social media.

Commenting on the move, an SCA spokesperson said: “We are providing listeners with more music by playing commercial-free music breaks at times throughout the day.”

SCA has been placing a heavy focus on 2DayFM of late with the new-look brekkie line-up of Em Rusciano, Grant Denyer and Ed Kavalee (pictured above), along with a broadened music format.

 

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