Southern Cross Austereo (SCA) has announced it has re-launched the website for its women’s entertainment brand Scoopla.
The new site will see Scoopla expand its editorial offering beyond its celebrity and pop culture origins to include new verticals across food, technology and travel.
SCA’s head of product, Chris Johnson, said the new site is an intuitive, mobile-first product designed to optimise the device-reading and sharing experience.
“The re-launch of Scoopla is an important milestone for SCA’s digital portfolio,” he said.
“We’ve built the new product to deliver a better consumer experience, deeper social integration and much stronger commercial capability.
“This enables us to offer clients tightly-integrated native solutions or high-impact, mobile-rich media, all optimised using data and the ability to amplify further across the Hit Network and Vevo.”
Chris McWilliams, head of digital content at SCA, said Scoopla’s entertainment offering in Australia is beyond all others in the market.
“It is dedicated light entertainment for women in Australia,” he said.
“We don’t try to be anything we are not and don’t preach or pander. Scoopla’s brand personality and tone of voice is down to earth and we don’t take our spot in Australian’s newsfeeds for granted. We must provide a qualitative content offering that makes us stand out and grab the audience’s attention.
“This launch allows us to step up our coverage whilst continuing to have our fans at heart of everything we do. It’s fundamental to SCA’s broader digital content strategy.”
With a social base of more than 450,000 fans, Scoopla has roughly 136,000 users each day and 5.2 million sessions each month, according to SCA.