SBS Scores TV Ratings Win With World Cup

SBS Scores TV Ratings Win With World Cup
SHARE
THIS



Coverage of the 2014 FIFA World Cup is already proving popular among Aussies as the Socceroos’ first match against Chile saw a peak of almost three million viewers.

While Australia may have lost against Chile 1-3 on Saturday morning, 2.276 million viewers tuned in for the match from across the country including metro and regional audiences.

The match saw SBS One grab 18.7% of free-to-air viewers for the day. It was also the most watched program on Saturday.

Viewers also tuned in for the pre and post-match coverage with the pre-match totalling 919,000 viewers (regional and metro) and 1.29 million having a look in after the game.

It seems many were also interested in how England did against Italy as the two battled it out Sunday with Italy claiming victory 2-1.

The match averaged 1,028 million (regional plus metro) with a peak of 1,274 million.

Columbia vs Greece didn’t draw in as many viewers as the other games with 164,000 viewers overall with a peak audience of 190,000. Columbia smashed Greece winning 3-0 and saw a five-city metro free-to-air share of 35.2%.

The early morning match of Costa Rica vs Uruguay also wasn’t high on people’s watch list with an average of 184,000 viewers (regional and metro) tuning in to see Costa Rica take out the win with 3-1.

The Cote d’Ivoire vs Japan match upped the viewers however, averaging 593,000 viewers overall with a peak audience of 651,000.

So far the SBS World Cup coverage has reached 6.46 million Aussies.

Taking a further look into the World Cup coverage, advertising software company RadiumOne found that 45% of consumers plan to watch the games on mobile devices including smartphones and tablets.

The games this year already has 86 million Facebook users in Brazil alone, according to RadiumOne with one billion users on a global scale.

Some of the key findings of the World Cup survey, which involved 1619 participants from 22 countries, found:

  • 1 in 4 people plan to stay updated on scores and news via their mobile device.
  • Adults 18-24 years old are 2.5X more likely to use multiple devices and 3X more likely to use mobile devices than adults 45-75+ for World Cup updates
  • Women show a higher level of planned mobile usage (WOMEN: 47.3 percent vs. MEN: 37.3 percent) to get World Cup related updates.
  • LinkedIn is the social platform that consumers will least likely share (6.7 percent) or seek World Cup information (11.1 percent).

Check out the infographic from RadiumOne below.

RadiumOne_WorldCup coverage_infographic

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]