SBS Scores TV Ratings Win With World Cup

SBS Scores TV Ratings Win With World Cup
SHARE
THIS



Coverage of the 2014 FIFA World Cup is already proving popular among Aussies as the Socceroos’ first match against Chile saw a peak of almost three million viewers.

While Australia may have lost against Chile 1-3 on Saturday morning, 2.276 million viewers tuned in for the match from across the country including metro and regional audiences.

The match saw SBS One grab 18.7% of free-to-air viewers for the day. It was also the most watched program on Saturday.

Viewers also tuned in for the pre and post-match coverage with the pre-match totalling 919,000 viewers (regional and metro) and 1.29 million having a look in after the game.

It seems many were also interested in how England did against Italy as the two battled it out Sunday with Italy claiming victory 2-1.

The match averaged 1,028 million (regional plus metro) with a peak of 1,274 million.

Columbia vs Greece didn’t draw in as many viewers as the other games with 164,000 viewers overall with a peak audience of 190,000. Columbia smashed Greece winning 3-0 and saw a five-city metro free-to-air share of 35.2%.

The early morning match of Costa Rica vs Uruguay also wasn’t high on people’s watch list with an average of 184,000 viewers (regional and metro) tuning in to see Costa Rica take out the win with 3-1.

The Cote d’Ivoire vs Japan match upped the viewers however, averaging 593,000 viewers overall with a peak audience of 651,000.

So far the SBS World Cup coverage has reached 6.46 million Aussies.

Taking a further look into the World Cup coverage, advertising software company RadiumOne found that 45% of consumers plan to watch the games on mobile devices including smartphones and tablets.

The games this year already has 86 million Facebook users in Brazil alone, according to RadiumOne with one billion users on a global scale.

Some of the key findings of the World Cup survey, which involved 1619 participants from 22 countries, found:

  • 1 in 4 people plan to stay updated on scores and news via their mobile device.
  • Adults 18-24 years old are 2.5X more likely to use multiple devices and 3X more likely to use mobile devices than adults 45-75+ for World Cup updates
  • Women show a higher level of planned mobile usage (WOMEN: 47.3 percent vs. MEN: 37.3 percent) to get World Cup related updates.
  • LinkedIn is the social platform that consumers will least likely share (6.7 percent) or seek World Cup information (11.1 percent).

Check out the infographic from RadiumOne below.

RadiumOne_WorldCup coverage_infographic

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine