Twitter to drive TV ratings beyond an 'assumption' of engagment

Dentsu’s iProspect has partnered with MOOD tea to empower the advertising and media community to make a difference in youth mental health. The partnership with MOOD tea will see iProspect support the brand from a strategic business level through to media partnerships, to build the brand’s salience and ultimately drive retail distribution and purchase. Marcelle […]

In this opinion piece, Born’s co-founder and strategy director, David Coupland (above), considers whether cultural nostalgia offers genuine comfort or stifles innovation in light of McDonald’s bringing back “The Original Mouthful.” Sitting there watching The Beckham documentary, shortly after I’d watched the Robbie Williams’ documentary, not that long after I’d watched The Last Dance it […]

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Opinion

by B&T Magazine

With super short notice, the winners produced incredible work featuring Tim Tams, League of Legends & fishing lines.

Adobe has launched a new Adobe Express mobile app, giving users Firefly AI on the go. Adobe Express is the all-in-one AI content creation app that makes it fast and easy for anyone to ideate, design and share standout social media posts, videos, flyers, logos and more. Millions of users around the world are turning […]

ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA),  continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

The programme has been revealed for this year’s Cannes Lions Festival of Creativity featuring more than 150 hours of content and some 500 speakers. About this year’s line-up, Natasha Woodwal, director of content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve […]

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]

VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.

Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.

Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.

The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.

Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.

Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.

In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.

Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!

Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.

Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.

The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.

Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.

Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.

B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.

Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.

Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.

American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".

Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?

B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.

Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.

Seasoned marketer relocates from Dubai to Sydney. Says the shopping's not as good but at least you can get a drink.

Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.

Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.