SBS Doco First Contact Reaches Nearly Two Million Aussies

SBS Doco First Contact Reaches Nearly Two Million Aussies
SHARE
THIS



SBS’s eye-opening three-part documentary series First Contact hosted by Ray Martin concluded last night with the final episode attracting a combined metro and regional audience of 568,000.

Broadcast simultaneously on SBS ONE and NITV, with a delayed 9:30pm broadcast on SBS 2, the First Contact finale reached 947,000 (632,000 metro and 315,000 regional) Australians based on five consecutive minutes of viewing.

On SBS ONE, 399,000 metro and 169,000 regional viewers tuned in reaching a peak audience of 722,000 (485,000 metro and 237,000 regional) and a metro free-to-air share of 10.4%.

The First Contact broadcast on NITV attracted a combined metro and regional audience of 36,000 (10,000 metro, 26,000 regional). On SBS 2 at 9:30pm the program recorded a combined metro and regional audience of 68,000 (41,000 metro, 27,000 regional).

The special live Insight program hosted by Stan Grant at 9:30pm continued the conversation on SBS ONE with a combined metro and regional audience of 412,000 (metro audience of 297,000 and 115,000 regional viewers) and a metro free-to-air share of 10.3%, beating Channel Seven and ABC in the time slot.

Over the three nights (Tuesday 18 November – Thursday 20 November), First Contact had a cumulative reach of 1,847,000 Australian viewers based on five consecutive minutes of viewing (metro and regional) across SBS ONE, NITV and SBS 2.

Audiences who missed the broadcasts have flocked to watch the program online, with catch-up numbers on SBS’s On Demand service for First Contact episode one currently at 123,645 views, episode two currently at 64,426 views and episode three currently at 10,072 views. Total current views for the series on SBS On Demand are at 198,143.

SBS director of television, Tony Iffland said: “During the past three days, First Contact has truly shone a light on the divide between indigenous and non-indigenous people in Australia. SBS and the program’s producers Blackfella Films are beyond delighted that so many Australians have come together to engage in debate and discussion about an issue that effects all of us.

“Audiences not only tuned in across the three channels and on SBS On Demand, but they also took to social media, which saw the program trend globally on Twitter – testament to the SBS network’s ability to lead debate and discussion.

“The success of First Contact extended beyond the documentary itself, with record numbers for NITV – the two Awaken specials presented by Stan Grant achieved the channel’s highest ever ratings.

“By working collaboratively across SBS ONE, NITV and SBS 2 to reach as many Australians as possible, SBS has amplified a topic of national concern, and we hope that the discussion continues after our broadcast.”

The hash tag #FirstContactSBS again trended number one on twitter in Australia for the third consecutive night yesterday.

All three episodes of First Contact, as well as the live Awaken and Insight specials, are now available at SBS On Demand.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]