Saatchi & Saatchi Australia’s “Unbreakable Drivers” campaign for Toyota Hilux has been recognised as one of the top Automobile ads of the year at the One Show Automobile Advertising of the Year Awards.
The global awards ceremony was held at the North American International Auto Show in Detroit and “Unbreakable Drivers” awarded as one of the best ads of the year in the broadcast television category.
Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable drivers and shows what it takes to be worthy of the Unbreakable Hilux.
The campaign consists of a suite of TV spots, and is also supported by an extensive social, outdoor and digital campaign.
Brad Cramb, Divisional Manager, National Marketing
Peter Hampson, Corporate Manager, Brand Management & Communications
Noni Rosengren, Manager Commercial & Brand Advertising
Lisa Sutherland, Commercial Communications Manager
Saatchi & Saatchi
Executive Creative Director – Mike Spirkovski
Creative Director– Steve Carlin
Art Director – V. Wassim Kanaan
Copywriter – Emma Lord
Executive Producer – Llew Griffiths
Producer – Greg Fyson
Executive Planning Director – Jason Lonsdale
Managing Partner – Ben Court
Senior Business Director – Amy Turnbull
Business Manager – Chelsea Lamond
Director – Tim Bullock
Executive Producer – Adrian Shapiro
Prod Co – Scoundrel
Editor – Jack Hutchings @ The Butchery
Post Production – Cutting Edge
Colourist – Ben Eagleton @ BE
Sound – Nylon Studios
Music – Level Two Music