Roy Morgan: Community Newspaper Readership Prove A Mixed Bag

Roy Morgan: Community Newspaper Readership Prove A Mixed Bag
SHARE
THIS



Readership of Community Newspapers in all mainland capital cities has declined, but many titles are bucking the trend and finding new local readers, the latest Roy Morgan Community Newspaper Readership results for the 24 months to September 2016 show.

You can read the full numbers here.

In Sydney, the St George & Sutherland Shire Leader extended its lead as the most-read community paper, with 220,000 readers per average issue (up 15.8 per cent compared with the period to September 2015). Other titles with growing readership include the Bankstown-Canterbury Torch (up 8.2 per cent to 92,000), the Penrith Press (up 21.0 per cent to 75,000), Northern District Times (up 11.3 per cent to 69,000), and the Mosman Daily (up 5.8 per cent to 55,000).

Two other mastheads continue to reach over 100,000 locals per average edition—across multiple editions each week. The Wednesday and Friday issues of the Central Coast’s Express Advocate now average 141,000 readers (down 6.0 per cent), while the Manly Daily finds 128,000 readers on Saturdays (down 5.2 per cent) and 103,000 for its average Tuesday to Friday edition (down 6.4 per cent).

In Melbourne, seven of News Corp’s Leader publications ceased publication in June—but was it perhaps premature for some? Before it closed, the Melton Leader was Melbourne‘s fastest growing Community title (up 47.8 per cent to 34,000). Leader editions in Wyndham and Bayside were also gaining readers on the way to the finish line—although less than their direct local competitors, the Brimbank & Northwest Star Weekly (up 33.3 per cent to 36,000) and Wyndham Star Weekly (up 19.0 per cent to 50,000) from Star News Group and Metro Media Publishing.

Among the remaining Leader titles, growth was strongest for Maribyrnong (up 20.0 per cent to 24,000), Hume (up 6.1 per cent to 52,000), Bayside (up 5.6 per cent to 76,000), Maroondah (up 4.7% to 45,000), Whittlesea (up 3.2% to 65,000) and Moonee Valley (up 2.8% to 36,000).

In Brisbane, the South-West News, including its specially-badged Springfield News edition, grew 12.5 per cent to 54,000 readers per average weekly issue. The total Pine Rivers Press including North Lakes Times editions also gained readers (up 8.1 per cent to 40,000), as did the Noosa News (up 5.9 per cent to 36,000) and Ipswich Advertiser (up 5.8% to 55,000).

Just dipping below 100,000, Brisbane News remains the most-read Community publication in the area (down 7.5 per cent to 99,000) ahead of Albert & Logan News (down 6.7 per cent to 83,000) and the Southern Star (down 9.2 per cent to 79,000).

In Perth, the stand-out performer over the past year is the Hills/Avon Valley Gazette (up 13.3 per cent to 51,000), with only three other titles making gains: the Perth Voice (up 5.0 per cent to 42,000), the Echo and Sound Telegraph (both up 4.9 per cent to 43,000).

In Adelaide, the combined reach of the many Messengers declined only 1.7 per cent overall, making it the best performing city for Community newspaper readership.  The City North Messengers rose 14.7 per cent to 39,000, ahead of the Northern Messenger (up 10.0 per cent to 88,000) and East Torrens Messenger (up 6.9 per cent to 31,000), largely offsetting the falls across other titles.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]