Roy Morgan: Community Newspaper Readership Prove A Mixed Bag

Roy Morgan: Community Newspaper Readership Prove A Mixed Bag
SHARE
THIS


What best describes you?

Readership of Community Newspapers in all mainland capital cities has declined, but many titles are bucking the trend and finding new local readers, the latest Roy Morgan Community Newspaper Readership results for the 24 months to September 2016 show.

You can read the full numbers here.

In Sydney, the St George & Sutherland Shire Leader extended its lead as the most-read community paper, with 220,000 readers per average issue (up 15.8 per cent compared with the period to September 2015). Other titles with growing readership include the Bankstown-Canterbury Torch (up 8.2 per cent to 92,000), the Penrith Press (up 21.0 per cent to 75,000), Northern District Times (up 11.3 per cent to 69,000), and the Mosman Daily (up 5.8 per cent to 55,000).

Two other mastheads continue to reach over 100,000 locals per average edition—across multiple editions each week. The Wednesday and Friday issues of the Central Coast’s Express Advocate now average 141,000 readers (down 6.0 per cent), while the Manly Daily finds 128,000 readers on Saturdays (down 5.2 per cent) and 103,000 for its average Tuesday to Friday edition (down 6.4 per cent).

In Melbourne, seven of News Corp’s Leader publications ceased publication in June—but was it perhaps premature for some? Before it closed, the Melton Leader was Melbourne‘s fastest growing Community title (up 47.8 per cent to 34,000). Leader editions in Wyndham and Bayside were also gaining readers on the way to the finish line—although less than their direct local competitors, the Brimbank & Northwest Star Weekly (up 33.3 per cent to 36,000) and Wyndham Star Weekly (up 19.0 per cent to 50,000) from Star News Group and Metro Media Publishing.

Among the remaining Leader titles, growth was strongest for Maribyrnong (up 20.0 per cent to 24,000), Hume (up 6.1 per cent to 52,000), Bayside (up 5.6 per cent to 76,000), Maroondah (up 4.7% to 45,000), Whittlesea (up 3.2% to 65,000) and Moonee Valley (up 2.8% to 36,000).

In Brisbane, the South-West News, including its specially-badged Springfield News edition, grew 12.5 per cent to 54,000 readers per average weekly issue. The total Pine Rivers Press including North Lakes Times editions also gained readers (up 8.1 per cent to 40,000), as did the Noosa News (up 5.9 per cent to 36,000) and Ipswich Advertiser (up 5.8% to 55,000).

Just dipping below 100,000, Brisbane News remains the most-read Community publication in the area (down 7.5 per cent to 99,000) ahead of Albert & Logan News (down 6.7 per cent to 83,000) and the Southern Star (down 9.2 per cent to 79,000).

In Perth, the stand-out performer over the past year is the Hills/Avon Valley Gazette (up 13.3 per cent to 51,000), with only three other titles making gains: the Perth Voice (up 5.0 per cent to 42,000), the Echo and Sound Telegraph (both up 4.9 per cent to 43,000).

In Adelaide, the combined reach of the many Messengers declined only 1.7 per cent overall, making it the best performing city for Community newspaper readership.  The City North Messengers rose 14.7 per cent to 39,000, ahead of the Northern Messenger (up 10.0 per cent to 88,000) and East Torrens Messenger (up 6.9 per cent to 31,000), largely offsetting the falls across other titles.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]