Revlon Retains Grey And MediaCom In Worldwide Review

Revlon Retains Grey And MediaCom In Worldwide Review
SHARE
THIS



US cosmetic giant Revlon has retained WPP’s Grey as its global creative agency and MediaCom for its global media.

The Revlon range includes brands such as Elizabeth Arden,Charlie, Curve, Elizabeth Taylor, and other beauty lines like Cutex.

There was reportedly no formal review of the business’ media or creative.

Commenting on the move, Revlon’s CEO Fabian Garcia said in a statement: “Grey has a long track record and deep expertise in the beauty industry.

“Additionally, we have expanded the scope of MediaCom, with whom we were already working and they will now serve as the global media agency of record for all planning and paid media buying across all brands.”

Grey’s global CEO Jim Heekin commented: “I wanted to share the terrific news that Grey has been selected as the global creative agency of record for Revlon, one of the world’s leading global beauty companies with sales in 150 countries.

“We will provide integrated communications services including traditional and digital advertising, promotion and activation marketing.”

Please login with linkedin to comment

Latest News

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Advertising
  • Media

Network Ten And MCN Reaffirm Sales Agreement Following CBS Sale

Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue. Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In […]

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.