WPP AUNZ’s specialist creative agency 1 Kent St has been appointed by Recognise, as part of a bid to remove racist clauses in the constitution and Recognise Aboriginal and Torres Straits Islander peoples as the first Australians.
1 Kent St’s remit includes strategy, creative and digital elements for the development of a campaign executed in conjunction with fellow WPP AUNZ incumbent media services provider, Ikon. The creative appointment was made following a competitive pitch.
Creative director Simon Collins said the 1 Kent St campaign would target all Australians, including Aboriginal and Torres Straits Islander communities.
“The issues of indigenous rights and Constitutional change have many unique challenges, and we’re looking forward to being part of a movement to drive real change,” he said.
Since its inception in 2012, Recognise has driven a strong national awareness campaign resulting in national and multi-party support for change. Previous campaign work was executed by Lawrence Creative Strategy, and several members of that team, including 1 Kent St Group account director Jen Clarke, will work on this next phase of communication.
“Change to our Constitution can only come with the approval of a majority of voters in a majority of states. That’s why there needs to be high levels of public awareness and a very large and broad movement of support,” Recognise joint campaign director, Tim Gartrell said.
“Succeeding at a referendum is challenging, but our Constitution needs to tell our country’s whole story. It is a major issue and one that affects us all, because it is about who we are as a nation. We look forward to working with 1 Kent St on this important national campaign.”
Work on the campaign strategy has already begun.