Professional Services Outfit EY Acquires Sweeney Research

Professional Services Outfit EY Acquires Sweeney Research
SHARE
THIS



EY has moved to acquire one of Australia’s leading market research firms Sweeney Research.

EY Oceania Advisory Leader Bill Farrell said the addition of Sweeney Research, including the company’s CEO Marc L’Huillier and team, to EY’s Advisory practice is an exciting development for the firm.

“This will see EY Australia’s national customer advisory team grow to more than 100 people and become one of Australia’s leading advisors in the area of market research, customer strategy, marketing, sales, service, operations and implementation.

“Delivering robust qualitative and quantitative primary research will enable us to provide our clients with end-to-end services and powerful insights on their markets, and will further inform our advisory services.

“We will be the first professional services firm in Australia and New Zealand to be able to do this on this scale.”

Mr Farrell said in recent years EY had seen an increase in clients’ demand for better, more actionable insights to inform their customer agenda.

“Sweeney Research’s breadth of services including pharmaceutical, fast moving consumer goods and retail – with a focus on public sector and financial services clients – will provide strong support to our existing offerings in these sectors.

“This acquisition will strengthen EY’s ability to help our clients move beyond the design of customer strategies and advise them on the execution of these strategies, particularly in the rapidly growing digital space.

“Sweeney Research’s innovative solutions will help our clients understand their own customers’ digital needs, enabling them to receive real time feedback from customers via mobile devices and online browser interfaces,” Mr Farrell said.

Mr L’Huillier, who will join EY as a partner, said: “We are thrilled to be joining EY.”

“We look forward to working closely with our new colleagues to further enhance client engagements through the use of cutting edge customer insights and to offer our services across the entire EY network,” Mr L’Huillier said.

The acquisition is intended to be completed in October 2014. Sweeney Research will largely continue to operate as a stand-alone entity for the next 12 months.

Please login with linkedin to comment

Adapptor Vodka

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]