Primary Communication Bolsters Leadership Team

Primary Communication Bolsters Leadership Team
SHARE
THIS



Primary Communication has bolstered its leadership with the announcement of Chris Hall as chief executive officer and the promotion of general manager and current PRIA national president Jenny Muir to chief counsel.

Primary’s chairman and founder, Ms Annabelle Warren said, “Today I welcomed Chris to the helm of Primary Communication as the consultancy expands across three divisions; corporate, social policy and community engagement. Chris and Jenny will support our superb account directors delivering extraordinary long term campaigns and new business projects.”

Hall returns to Primary after becoming the longest serving NSW Chief of Staff in the current Liberal Party era. Having worked at Primary until 2010, Chris took on the role of Government Relations Director at the NSW Minerals Council during the 2010 mining super tax debate. Following that, he joined Barry O’Farrell’s campaign team as Battleground Director for eight marginal seats (of which the Liberal Party won seven). Since then Chris has been a Chief of Staff to three different ministers across diverse portfolios.

Hall said, “The experience I gained as a Chief of Staff across the portfolios of Sport, Fair Trading, Police, Emergency Services, Western Sydney, Trade, Tourism and Major Events over the past six years has set me up with a unique perspective to offer clients strategic and operational communication advice. Primary is already well known as a specialist advocacy service, and we will build the government relations and political strategy offering for a number of major clients.

“I am looking forward to working with the team on an already incredibly strong business model which delivers senior staff to drive outcomes for clients in manufacturing, engineering, energy, health, education, technology and government services.

Warren also welcomed Jenny Muir’s promotion to replace her as Chief Counsel saying, “Jenny is our most senior team member and her experience in developing and delivering strategic communication campaigns is unparalleled. Jenny has been a key member of the Primary Communication team since 2007 and has been serving as the PRIA National President since her election in 2016.

“The new structure reflects our dynamic team to lead Primary Communication into the future and to continue to provide the high quality personalised service that our clients have come to know and expect,” Ms Warren concluded.

Featured image: Left-right Jenny Muir, Chris Hall, Annabelle Warren

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine