PPR Wins Woolworths Public Relations From One Green Bean

PPR Wins Woolworths Public Relations From One Green Bean
SHARE
THIS



Woolworths has announced it has appointed Professional Public Relations (PPR) as its agency of record for public relations support across the food group business.

The team at PPR will support the head of PR, community and sponsorships at Woolworths across national marketing and wider food group campaign activity, as well as work with state marketing managers on local store and community activity.

Andrew Hicks, director of marketing at Woolworths, said: With our marketing evolving and our internal team structure changing, we felt the time was right to review the support we required from our PR agency partner.

“In our RFP review process, PPR was able to demonstrate extensive experience in the supermarket sector, along with an unrivaled capacity, with their unique footprint, to support the delivery of our campaigns at a national and local level in the most efficient and effective way.”

Woolworths has also appointed Menreet Kaur to join its marketing team as PR manager. Menreet joins Woolies with over seven years experience in FMCG and retail communications, spanning agency and media roles in Australia, New Zealand and Singapore.

Hicks thanked incumbent PR agency One Green Bean for its work in supporting the marketing and PR for Woolworths over the last four years.

“As we transition our agency arrangements to PPR, the One Green Bean team will complete working with us over the next couple of months on a number of projects in both the PR and influencer space,” he said.

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.