Phil James Joins AlikeAudience As VP Of Sales & Marketing

Phil James Joins AlikeAudience As VP Of Sales & Marketing
SHARE
THIS



Emerging leader in mobile data management platforms AlikeAudience has announced the appointment of Phil James to the newly created role of vice president of sales & marketing across Australia and New Zealand.

James, is well known amongst the marketing profession across the Asia Pacific region, and will join the AlikeAudience leadership team.

He will be charged with the responsibility of connecting local ANZ brands with the most relevant and up to date mobile data on their target audiences.

Speaking of the appointment, James said: “All marketers know the power of delivering the right message, in the right place, at the right time to the right people.

“Unfortunately, too many brands fall down along this journey but with synthesized data from more than 3.9 billion mobile devices, our Audience Intelligence Platform brings our clients sophisticated targeting profiles that are proving to deliver exceptional in-market results.

“I’m excited to be partnering already with some amazing stakeholders and cornerstone clients.”

AlikeAudience’s AIP enriches marketing insights with granular level demographic data, purchase intent, consumer interest, and OTV data from highly qualified third-party sources ranging from premium local to international branded data partners.

According to James, “First-party data is no longer sufficient to derive the most detailed and revealing insights.”

AlikeAudience’s CEO & co-founder Bosco Lam said Phil’s appointment would enable the business to deepen its network of brands and agency partners in ANZ.

“We are absolutely thrilled to have Phil join the AlikeAudience team.

“We are focused on activating unique and trusted consumer data and enriching insights for our clients to achieve their marketing goals.

“We have seen rapid growth this past year for our mobile audience and data strategy offerings and this will now be accelerated in the ANZ region as Phil brings a wealth of local marketing expertise to both the AlikeAudience team and our clients.

“Phil will be leading a number of strategic initiatives to expand our footprint across the region,” Bosco said.

Please login with linkedin to comment

alikeaudience

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]