PHD Re-appointed To PepsiCo’s Media Account

PepsiCo Inc. soda products sit on display during a PepsiCo investor meeting at Yankee Stadium in New York, U.S., on Monday, March 22, 2010. PepsiCo, the world's second-largest soft-drink maker, redesigned its beverage packaging and marketing in 2009, and purchased its two largest drink distributors to boost sales in the U.S. and take greater control over delivery. The company, which has relied on emerging markets for soft-drink growth, is pushing no-calorie offerings overseas. Photographer: Jin Lee/Bloomberg ORG XMIT: 97815573     AMERICA; AMERICAS  BEVERAGE; BEVERAGES  SODA  BUSINESS; FINANCE  SOFT DRINK; SOFT DRINKS

PHD Australia has breathed a sigh of relief after holding on to PepsiCo’s media account for Australia and New Zealand following a comprehensive review which involved GroupM’s Mindshare.

A PepsiCo spokesperson said the beverage and snack food giant was impressed with the calibre of responses from both agencies.

“We are pleased to confirm that PepsiCo will be retaining PHD as its media agency,” the spokesperson said.

“We believe they have the right team and a strong approach, and we look forward to continuing to work together.”

B&T reached out to PHD’s new business and marketing manager, Chloe Hooper, for comment. However, she was “not in a position to comment at this stage”.


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