Industry veteran and former CEO of IAB Australia, Paul Fisher, has been announced as the commercial director of Cartelux, an Australian based digital video agency, with a rapidly expanding international roster of clients across the automotive, property, lifestyle, and technology verticals.
Fisher will take responsibility for developing the commercial opportunities for Cartelux in Australia, including partnering with suitable technology and media partners, new business development, expanding Cartelux’s capabilities across the automotive, property, outdoor lifestyle, and technology industry sectors, and exploring opportunities to support new startups in their early growth phases and beyond.
Fisher joins Cartelux from Nielsen, where he was managing director media, South East Asia, North Asia and Pacific. Previously he was CEO of IAB Australia. He has also worked with News Corp, WIN Television, NineMSN and Austereo over his 20 year career.
Announcing the appointment, Joshua Williams, founder and managing director said, “Cartelux has grown substantially over the last four years and we are now poised for our next phase of development in Australia and the US markets. Paul’s considerable digital media experience, both in Australia and globally, coupled with his extensive network is a welcome addition to our capabilities as businesses engage our services to increase ROI on their marketing investments.”
Fisher said, “Cartelux is an agile business underpinned by Josh’s vision and commitment to deliver the highest motion picture creative, production and media for early adopting brands. The results achieved by Cartelux are testament to the strength of its unparalleled service offering and I’m looking forward to working closely with the team to grow the company even further.”