Paul Bram Diamonds Launches New Campaign With Rebecca Judd

Paul Bram Diamonds Launches New Campaign With Rebecca Judd
SHARE
THIS



Melbourne jewellery retailer Paul Bram Diamonds has unveiled a new campaign featuring its high profile brand ambassador – wife, mother, model, television presenter, interiors designer and blogger – Rebecca Judd, who has been the ‘face’ of Paul Bram for a decade.

The campaign will be launched with a Brownlow Medal feature spread in The Age and will run across press, women’s fashion magazines, online, office lifts and lobbies, in store, and social media over the next 12 months.

Located in the heart of Melbourne since 1920, Paul Bram is synonymous with Melbourne style and romance, and is therefore the only brand that fits perfectly with intimate hidden laneways and secret bars that make the city one of the most mysterious and enchanting in the world.

The new campaign from experiential agency Traffic features a series of evocative black and white shots in a romantic and gentle tone, showcasing the world’s most exquisite, handcrafted diamond rings, modelled beautifully by Rebecca.

Andrew Begg, Traffic CEO/ creative director said, ‘We were thrilled to have one of Australia’s best photographers, Simon Upton shoot Rebecca Judd for the latest Melbourne Romance campaign – he has taken the campaign imagery to another level. This is the best series of images of Bec yet.”

Please login with linkedin to comment

nicole thomas Relationships

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]