The celebrity and real life brands of Pacific Magazines have joined forces to release four commemorative Official Australian Olympic Pins, with the pins designed to help Aussies show their support for the national teams in Rio. The launch will also coincide with Channel Seven’s broadcast of the Rio 2016 Olympic Games.
Supported by New Idea, WHO and that’s life!, the collection of four pins – Swimming, Cycling, Basketball and Athletics – will be available nationally in newsagents over the next fortnight.
The retail promotion will allow consumers to purchase any of the four pins for $1 when purchasing a copy of New Idea, WHO or that’s life!
Gereurd Roberts, general manager, food, family and home, said, “As part of Seven West Media’s ongoing Olympic support, we are proud to unveil the Official Australian Olympic Pins to all who are looking to support our national team.”
The exclusive promotion will be heavily supported across Pacific’s print, social and digital assets, in addition to a series of 15 and 30 second TV commercials across the Seven Network.
The Swimming and Cycling pins are available from this week, with Basketball and Athletics available from Monday August 8.
New Idea have this week released a 16-page Official Rio 2016 Olympic Games Viewing Guide which showcases the highlights direct from Rio. In partnership with the Seven Network, the viewing guides will be released weekly over the next three weeks.
Kerry Stokes AC, chairman, Seven West Media, added, “We are committed to the Rio 2016 Olympic Games. It will be an extraordinary event – one we will see unfold live, as it happens, across broadcast television and connected devices.
“We are also committed to Australian sport. And we are determined to deliver a quality broadcast that embraces these ideals and reflects Australia’s regard for its sportsmen and women.”
WHO will today release an Olympics Special Issue, titled ‘Bodies of Work’. Twelve members of Australia’s Olympic Team open up about challenges they have conquered, sacrifices they have made and the pain they have pushed through in their pursuit of Olympic glory, with a digital component added.
Also, in a special edition, that’s life! will feature up-and-coming Aussie Rugby Sevens player, Charlotte Caslick on the cover where she shares her secrets to success and tells the incredible story of how she made her Olympic dreams come true, as well as throwing back to some past proud sporting moments.