Pacific Magazines Crafts Augmented Reality Cover For K-Zone

Pacific Magazines Crafts Augmented Reality Cover For K-Zone

Pacific Magazines has paired up with global entertainment business Activision to give kids magazine K-Zone an augmented reality (AR) kick, with a new Skylander AR app that turns the magazine’s cover into a live game.

“Bringing the cover to life is not only a first for our brand, or Pacific – it’s a first for any Australian magazine,” Pacific Magazines publisher Helen Morassut said.

“Together with a wonderful partner in Activision we are breaking new ground – and enjoying the ride.”

Skylanders is a global kids gaming phenomenon with a history of breaking new territory, launching the lucrative Toys to Life category in 2011 with the Skylanders Battlecast cards and Augmented Reality game the latest evolution of the brand. The K-Zone special execution coincides with the release of the Skylanders Battlecast game launching April 14.

“The Skylanders brand is all about innovation and we’re really excited to partner with a market-leading innovator like K-Zone to launch Skylanders Battlecast and bring the K-Zone cover to life,” Activision senior brand manager Kathryn Roberts said.

The May issue of K-Zone will include a ‘Skylanders Battlecast Cards to Life’ card printed on its cover as well as a covermounted Skylanders Battlecast card. Users simply download the free Skylanders Battlecast app and scan the K-Zone cover to make the characters come to life and battle each other in real time.

Pacific Magazines will support this first with in-magazine and digital promotion in addition to newsagent point-of-sale, which invites kids to trial the technology and show how – in real time – the cover comes to life. The May issue of K-Zone also includes a free LEGO Star Wars gift with purchase.

Editor-in-chief of youth titles Daniel Findlay added, “Our Skylander obsessed readers are going to love this execution and we’re really excited to create something special with a valued partner like Activision.

“Innovation has kept K-Zone top of the youth market for the last ten years. We’re continuing to pioneer with this latest launch – and we’re going to keep breaking new ground as we finalise new and exciting projects in the coming weeks.”

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]