In a milestone occasion, The Australian is celebrating the fifth birthday of its digital subscriptions model, with a 12 per cent increase in the year to June 2016, per the latest ABC figures.
The Australian was the first newspaper in Australia to launch digital subscriptions in 2011 and per the recent ABC audit of digital subscribers, has clocked up more than 79,000 paying members on a digital product.
The Australian chief executive officer Nicholas Gray said, “Digital membership was launched because we believe in the importance of quality journalism, irrespective of the medium in which it is consumed. We understand that our journalism is of great value to our readers, and that readers are willing to pay for that value.
“Many in the Australian news industry have followed The Australian and launched paid content models – some successfully and others unsuccessfully. I attribute The Australian’s success to our relentless commitment to deliver value to our members.”
The Australian Editor-in-Chief Paul Whittaker added, “Digital channels have complemented The Australian and The Weekend Australian products and enhanced our ability to bring stories to life. Digital gives our readers more reasons to interact with us as we deliver our exclusive reporting, expert analysis and opinion as it happens.”