Nike Australia has today announced the appointment of One Green Bean as its national PR agency following a multi-staged competitive pitch process.
One Green Bean will be tasked to manage the brand’s Running, Training & Sportswear press office in Australia on a retained basis. This is the first time Nike Australia has appointed a sole PR agency to manage all three categories at one time.
The One Green Bean Sydney office will host a Nike dedicated showroom for media and will work hand-in-hand with the Nike internal PR team based in Melbourne.
Nike Australia is a major win for the agency who first partnered with the business in July 2014 with a one-off project for the launch of the Nike sponsored Western Sydney Wanderers new home-and-away jersey.
One Green Bean has a core team of six assigned to work on the business reporting to Nike Pacific public relations and communications manager, Cara Norden.
Commenting on the appointment, Norden says: “After an extensive pitch process, we were impressed by One Green Bean’s unique approach to PR which aligns well with our ethos to bring inspiration, innovation and authenticity first and foremost across all our audiences.
“We’re excited to work in partnership with the agency and look forward to evolving stories, building on the brand and creating some great content together.”
One Green Bean’s founder and global executive creative director, Kat Thomas, adds: “Nike was one of the first brands to recognise the opportunity and potential of creating brilliant content. The magic is that they understand the power of content that is designed to spread, not simply to sell; a principle we wholly subscribe to. We’re thrilled to be onboard and can’t wait to get fully immersed.”