OMD Sydney Raises $12K For Kid’s Charity The Pyjama Foundation

OMD Sydney Raises $12K For Kid’s Charity The Pyjama Foundation
SHARE
THIS



OMD Sydney has raised over $12,000 at their inaugural ‘Pyjamathon’ fundraiser for children’s charity The Pyjama Foundation. It is the most successful fundraising initiative for the charity to date.

‘Pyjamathon’ consisted of 16 teams from OMD, racing around Pyrmont completing challenges ranging from a donut eating competition, to pantyhose bowling.

Screen shot 2017-09-07 at 11.58.40 AM

“Not only was it a great team building day, it was amazing to see everyone in the office come together and raise money for such a worthy cause,” said Yvetter Mayer, managing director of OMD Sydney.

Deborah Scott-Ranson, national fundraising manager for The Pyjama Foundation said, “The OMD team have gone above and beyond with their 2017 Pyjama Day fundraising initiative. With over $12,000 raised to this point – and still counting, this is by far the biggest single Pyjama Day activity held for us – ever! We can’t thank the OMD team enough for their amazing support and willingness to get behind this event. The Pyjama Foundation are incredibly proud to have OMD supporting the work we do for children in care.”   

Through its network of Pyjama Angels, the Pyjama Foundation empowers children in foster care with learning, life skills and confidence to change the direction of their life. OMD Sydney worked with the Pyjama Foundation in 2017 for its National Pyjama Day, raising over $2 million in media value over the last 2 years with help from its industry partners.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]