OMD Brisbane has held its inaugural media partner showcase event. The Speed Dating format followed similar successful events out of the OMD Sydney and Melbourne offices and are key in developing and maintaining the agency’s strong media owner relationships.
Clients were taken on a series of ‘speed dates’ with media partners who gave them a deeper understanding of their offering, as well as proposed solutions to help solve their business challenges. Over 20 clients were in attendance along with representation from 11 media partners.
Rob Swinton, OMD Brisbane managing director, commented, “The event in Brisbane is testament to our continued focus on lifting the bar on how we engage with media owners and clients alike. We really appreciated the effort and passion our media partners put into their presentations.”
The day was thoroughly enjoyed by all. Rebecca Lawrie, Brisbane director of sales for the Nine Entertainment Co, commented, “The OMD Speed Dating afternoon was a fantastic initiative of Rob and his team and offered rare and valuable face time with clients. Not only was it a unique experience in the sense of speed dating alongside other networks, but also gave everyone a chance to put their best foot forward in under five minutes to make a lasting impression and hopefully score a second date with the client and agency. An event like this generates such positive energy which can only lead to extraordinary results from here.”
Natalie Harvey, Brisbane sales director for Seven West Media, also commented, “Just like first dates, we enjoyed our speed dating with OMD’s fabulous clients. What an innovative way to showcase the SWM ecosystem and our ability to help solve client challenges and spark media & category first ideas”.
The event was another proof point to OMD’s positioning of Performance with Integrity through leading the way in how they engage with their clients and partners in an authentic and innovative way.