Transforming the customer experience and driving engagement through innovative strategy, design, data, technology, content and communication is what NTWRK is about.
But more, this new player in the digital marketing space is about making it simple.
NTWRK director and co-founder Wes Fischer said: “We saw a gap in the market which meant opportunity. Our approach in creating NTWRK has been about three key things. Efficiency, the customer and connecting marketing with sales”.
Wes and his Sales-based business partner, Garreth Dorey, delved into the world of digital marketing when they saw that AdTech, MarTech and automating just the right amount of process could see marketing as more than just a return on investment – it could be a revenue-earning component of business.
But only when it truly connects to sales…and well.
High quality lead generation and the nurturing of current clients has ever increasing importance as the online world becomes so much more data full. But so many businesses don’t understand data or spend too much time on the quantity instead of quality.
This what drove Wes and Garreth to create NTWRK.
A key focus of their business venture was the opportunity to create an exceptional sales qualification centre for their clients, based on marketing qualified leads.
This is the driver to early trust signals in a customer and creates the strongest, most loyal brand customers. It is about nurturing, understanding the buyer journey, building rapport.
It’s about moving from attribution to acquisition and improving the overall sales close rates.
“We take the time to talk to our clients, to listen and understand them, their brand and their business. Then we use the sales qualification centre process to drive a high sales close rate and brand loyal customers. So often, I have had clients tell me that agencies didn’t understand their business. That’s what we do. Listen, understand and use proven strategies to drive results,” said Garreth.
In only twelve months of operation, NTWRK features an impressive client list around Australia and are already expanding into the Malaysian market, as they continue to set their sights on global expansion.
Listening to and understanding the client, their brand and business, putting in place efficient processes and a customer-centric design in everything they do, has already led to significant early success of this innovative holistic agency.