Nine Says “We’ve Only Scratched The Surface” As Habibs Return For Second Season

Nine Says “We’ve Only Scratched The Surface” As Habibs Return For Second Season
SHARE
THIS



The show that every Aussie Twitter user has an opinion on is set to return to our screens for a second season, Nine has confirmed.

After a wary launch amidst the critical Twitterati, and a gang-buster first episode of over 1.2 million viewers, Here Come The Habibs has seen ratings slip over the subsequent weeks, but that’s not going to stop Nine from waving the green flag on a second season.

“We’re thrilled with the ratings,” Nine co-head of drama Andy Ryan told B&T. “We’ve developed an incredible loyal fan base.”

Ryan said the overnight numbers, while “terrific”, are “only part of the success”, adding that the Habibs snagged close to three million views in follow up streaming from the first episode.

Here Come the Habibs averaged 1.115 million metropolitan viewers across its four episodes so far, per OzTAM figures, and has reached 7.593 million Australians in total.

“The streaming numbers have been really strong from our catch-up audience,” Ryan added.

Commenting on the rocky initial reactions on Twitter, Ryan said it was peculiar response.

“People were quick to pre-judge the show, which is ironic because they were pre-judging a show about prejudice,” he told B&T. “When in fact it’s a clever, smart, contemporary and respectable show.”

“We’ve only scratched the surface of these characters and their world,” Ryan added.

“Without giving away any spoilers, the finale next week sets it up really nicely for a second series. While the character journeys have been satisfied in this series, I’m confident the characters and world have a long way to go.”

Ryan said the show’s team are only in the “early scripting stages” currently, but are excited to bring Australia another round of adventures with the second series of Here Come The Habibs.

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]