It’s a big week for Pacific Magazines, announcing this morning the launch of a fresh 16-page bonus TV guide dedicated to the best of new content on the telly, and a new partnership between New Idea and My Kitchen Rules.
New Idea will now come with the bonus guide, known as TV Extra, and will feature celeb chats, reviews, behind-the-scenes news and hot photoshoots with Australia’s favourites, as well as a detailed TV highlights section.
“Offering the best mix of celebrity profiles, news, photoshoots and revelations, the launch of TV Extra coincides with the start of TV ratings – and further cements New Idea as Australia’s best loved celebrity weekly,” New Idea editor-in-chief Louisa Hatfield said.
Exclusive content for the first issue includes an interview with Molly Meldrum and Samuel Johnson, ahead of the launch of Channel Seven’s Molly, an interview with Wanted’s Rebecca Gibney and her mum Shirley, and a must-read feature on My Kitchen Rules’ new ‘Cougar Couple’ – the hot goss on every foodie’s lips right now.
New Idea has also lifted the lid on a new partnership it’s forged with Seven’s My Kitchen Rules, which will see the official mag partner delivering exclusive news, secrets and recipes from the MKR series.
Weeklies group publisher Fiona Legdin added, “New Idea’s partnership with MKR brings together two of the country’s favourite brands, and coupled with the launch of TV Extra, it’s an incredibly exciting time for the New Idea brand.
“With an audience footprint of more than 4.4 million, the brand’s continued reach and relevance is impressive, and we’re continuing to invest in this audience into the future.”
Launching on Channel Seven tonight, the television commitment includes a series of nightly promotions of exclusive MKR content appearing in New Idea.
Pac Mags boss Peter Zavecz said the combined launch of TV Extra and the MKR partnership “heralds a strong start to the year for our flagship New Idea brand”.
The launch of New Idea’s TV Extra and MKR partnership will be supported in print, TV, digital and on social channels.