Nathan Hodges Appointed TrinityP3 MD As Darren Woolley Looks To Expand Business In The US & UK

Nathan Hodges Appointed TrinityP3 MD As Darren Woolley Looks To Expand Business In The US & UK
SHARE
THIS



marketing management consultancy TrinityP3 announced today that Darren Woolley (pictured above) is stepping aside as the managing director of the Australian operation to support the growth of the TrinityP3 in key international markets including the UK and US.

“Earlier this year we launch a successful joint venture in the UK and we are now looking at the opportunities to replicate this success in the USA. This means the time has come for me to focus on these markets and take the TrinityP3 brand and innovation global” Woolley said.

Nathan Hodges, who joined TrinityP3 in 2010, will take an equity stake in the company and take over the business operations and leadership for Australia and New Zealand as managing director immediately.

“Working so closely with Darren for the past five years has meant I understand the business and our clients almost as well as he does. Now, as managing director, I’ll have the opportunity to consolidate and extend our position as the leading independent marketing management consultants in the region” Hodges said.

Alongside Hodges is general manager David Angell, who joined the company two years ago from Starcom, during which time he has played a key role in the success of the Australasian business. David has also innovated and further developed the TrinityP3 focus on media at a time when the market locally and globally is facing challenges regarding transparency, value and performance.

Angell said: “This is an opportunity for us to extend the successful approach we have developed and implemented in Australia and New Zealand, working with our clients to help ensure that they are achieving the maximum value from their investment into media agencies, and that these critical business relationships are firing to mutual benefit. We’re now in a good position to expand our horizons across the network Darren is building”.

TrinityP3 is also placing greater emphasis and focus on collaboration, engagement and performance with the appointment of Lydia Feely as the managing director of Evalu8ing.

“Evalu8ing is a unique platform for measuring collaboration, improving engagement and driving performance between stakeholders. This is a great opportunity for me to be able to roll this out beyond simply marketing and advertising to the wider business community where these issues require a unique solution offered by this process,” Feely said.

These appointments and changes are effective immediately and TrinityP3 is on track to announce further developments later this year.

“Australia and New Zealand are vital markets for the company and they will continue to be so as it is where were have been able to innovate within a consulting category that is often bogged down by old- fashioned and out-dated thinking. Marketing is undergoing significant transformation and this is an opportunity for TrinityP3 to support this transformation around the world,” Woolley said.

Please login with linkedin to comment

Big Media Tom Ford Grooming

Latest News

MediaCom Exec Says “We Need To Stop Looking At The World Through A Man’s Eyes”
  • Media

MediaCom Exec Says “We Need To Stop Looking At The World Through A Man’s Eyes”

As you should very well know, our Women in Media Awards are fast approaching – in fact, they’re only a month away! To celebrate this wonderful fact, and to get you excited to celebrate the inspiring women in this industry, we’ve spoken to one of the most diverse companies we could think of. An impressive […]

by B&T Magazine

B&T Magazine
Reports: Ten Set To Hand Disgraced Pollie Sam Dastyari His Own Panel Show
  • Media

Reports: Ten Set To Hand Disgraced Pollie Sam Dastyari His Own Panel Show

After yesterday’s news that Kyle Sandilands had agreed to head back to Network Ten for a new Judge Judy-esque show, it now appears rumours that disgraced Labor politician Sam Dastyari has signed with the network appear true, too. News Corp websites have today confirmed rumours Dastyari will front a new scandal-come-current affairs program to be called […]

by B&T Magazine

B&T Magazine
JWT Wins Creative Duties For Coles’ Vintage Cellars & First Choice Liquor
  • Advertising

JWT Wins Creative Duties For Coles’ Vintage Cellars & First Choice Liquor

J. Walter Thompson has been appointed as the lead creative agency for the Coles Liquor’s Vintage Cellars and First Choice Liquor brands, following a hotly-contested pitch involving several Melbourne-based agencies. Michael Godwin (pictured above), managing director at JWT Melbourne, said: “We’re thrilled to be working with the Coles Liquor team on these two brands and […]

Spark Foundry Scoops Up $10m Media Account For Peters Ice Cream
  • Advertising
  • Media

Spark Foundry Scoops Up $10m Media Account For Peters Ice Cream

Iconic ice cream company Peters Ice Cream is continuing its longstanding partnership with Publicis Media, appointing Spark Foundry to its media account. Zenith was the incumbent on the $10 million account, and B&T understands Initiative was also involved in the pitch process. Peters was established in Australia in 1907 by Fred Peters and its brands include […]

Australian Defence Force Celebrates NAIDOC Week Via The Story Lab & Cox Inall Change
  • Campaigns
  • Marketing

Australian Defence Force Celebrates NAIDOC Week Via The Story Lab & Cox Inall Change

Dentsu Aegis Network agencies Cox Inall Change and The Story Lab, have partnered with the Australian Defence Force (ADF) to create and promote video content for its Indigenous development programs. Following six months of documentary-style coverage, charting the highs and lows of recruits across three programs, the content was released to celebrate NAIDOC Week, as […]

Youngbloods Launches ‘Innovate Or Die’ Event In Partnership With General Assembly
  • Advertising
  • Marketing
  • Media

Youngbloods Launches ‘Innovate Or Die’ Event In Partnership With General Assembly

Youngbloods NSW has launched its August panel event, which will see six industry leaders discuss how innovation is transforming the industry. The event will take place General Assembly’s HQ on Wednesday 1 August at 7pm. Tickets (which you can purchase here) are $20 and include booze and pizza. The line-up of speakers for the event […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine