Mindshare Sinks Its Teeth Into Mondelez’s $40M Media Account

Mindshare Sinks Its Teeth Into Mondelez’s $40M Media Account
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Mindshare is sure to have its sweet tooth satisfied, having picked up the Australian and New Zealand media account for Mondeléz, following a competitive pitch.

Mindshare will handle the media for Mondeléz brands including Cadbury, Oreo, Philadelphia, Captain’s Table, Ritz, The Natural Confectionary Co., Pascall and Sour Patch Kids.

The account is rumoured to be worth $40 million.

Mindshare snagged the account from incumbent Carat, who retained the account three years ago.

It has been reported Carat, GroupM and Publicis were the final three agencies pitching for the account.

GroupM has declined to comment on the win.

More to come.

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