Melbourne Racing Club Appoints Independent Agency The Royals

Melbourne Racing Club Appoints Independent Agency The Royals
SHARE
THIS



The Melbourne Racing Club (MRC) has appointed independent agency, The Royals, to handle all strategic and creative requirements after a competitive pitch process spanning several months.

Jason Shugg, executive director marketing and membership at the MRC explained how the new direction for the 2016 Caulfield Cup Carnival set the tone for the successful agency pitch.

“The Caulfield Cup Carnival this spring will be a game-changer”, Shugg said.

“Understanding the need to creatively reaffirm the Caulfield brand as innovative, surprising and contemporary, along with placing the customer at the heart of everything we do, were the keys to The Royals’ success during the pitch process.”

Andrew Siwka, managing partner at The Royals, said: “I am extra excited about this win. Not only do we get to bring to life some fantastic concepts, but with horse racing as one of my passions I now have a great excuse to get along to the races more often.

“The momentum we are generating across both Sydney and Melbourne at the moment is genuinely exciting after a series of great appointments this year.”

The announcement is effective immediately, and encompasses the Caulfield Cup Carnival as well as 2017 summer and autumn racing campaign periods.

Please login with linkedin to comment

NSW prc

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]