MediaCom Wins BRP’s Sea-Doo Account For Australia & NZ

MediaCom Wins BRP’s Sea-Doo Account For Australia & NZ
SHARE
THIS



Recreational vehicle manufacturer BRP has announced the appointment of MediaCom to implement communications planning and activation for its Sea-Doo brand and dealerships across Australia and New Zealand.

After a competitive pitch with the incumbent agency, MediaCom was awarded the business based on its breadth of services and benefits of efficiency through scale.

Matthew Ng, BRP’s marketing manager for the Asia-Pacific region, said: “Despite a strong, established leadership position in powersports across Asia Pacific, BRP continues to grow extremely fast year-on-year.

“As such, MediaCom are well positioned to support this growth, starting with our watercraft brand, Sea-Doo, in Australia and New Zealand this season.

“Innovation and passion are at the heart of our business, and this fits well with MediaCom’s approach in how they help their clients develop a fully-connected marketing strategy.”

MediaCom Austrealia CEO Sean Seamer said: “Adding an exciting and powerful brand like Sea-Doo, along with its portfolio of recreational and powersport vehicles will allow us to further demonstrate our ability in using data to drive effective sales results for BRP.

“I’m thrilled that our team will be working on such an exciting client.”

Adele Burke, business lead at MediaCom, added: “We are delighted to have such a fast growing and exciting brand like BRP join our team.

“They’ve already proven over the last couple of years the power data has in driving their business, and with our expertise in this space, we will not only supercharge their targeting and efficiency abilities, but also propel them into a space that will begin to drive powerful connections with audiences.”

MediaCom’s appointment is effective from Tuesday 1 August.

Please login with linkedin to comment

agency BRP Sea-Doo

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]