MediaCom Appoints Andy Mulrenan As Head Of Entertainment

MediaCom Appoints Andy Mulrenan As Head Of Entertainment
SHARE
THIS



MediaCom has today announced the appointment of Andy Mulrenan to the role of head of the entertainment division (TED), formally business director at Havas Media Group.

Mulrenan succeeds Ben McCallum, who was promoted internally to general manager of MediaCom Sydney.

Mulrenan’s career began as a TV Trader at ZenithOptimedia in London where he managed the media investment for the Telco brand O2 across both consumer and B2B categories.

After relocating to Australia in 2007, he moved into a planning and client servicing role at OMD where he was client lead across a number of clients including Frucor, Schwarzkopf and Wrigley.

A high-calibre appointment for MediaCom, Mulrenan has a depth of knowledge and experience across several categories including FMCG (Jacobs Douwe Egberts, Goodman Fielder, PVM), Technology (Apple, PayPal, LG), Government (NSW Government), Fin Tech (OFX) and Travel (Emirates, Dubai Tourism).

Within his new remit, Mulrenan will lead MediaCom’s Entertainment team with the responsibility of driving growth across clients including Universal, Sony, Dell and News Corp to deliver best in class business results.

MediaCom Sydney GM Ben McCallum said of his appointment, “I’m delighted that Andy is a member of the MediaCom team.

“Andy brings fantastic experience with him and I have no doubt he is going to use that to really push our entertainment brands forward.

“We have big plans ahead at MediaCom and Andy is going to be playing a leading role. Andy will be a great asset for us and our clients.”

Head of TED Andy Mulrenan added: “It’s a great time to join MediaCom. A really positive new business profile shows how relevant the company’s offering is to clients today.

“I look forward to bringing a challenging and progressive mind-set to teams across the region.

“It’s important that we lead in the delivery of a constantly improving product, taking a simple focus on the best possible outcomes for clients and making MediaCom a place that continues to flourish.”

With over 14 years in the industry, Mulrenan boasts a plethora of achievements including award wins at global and local level including MFA and Cannes awards for the Wrigley 5X campaign and an MFA finalist for Schwarzkopf’s Under the Cover campaign.

Effective immediately, Mulrenan will report directly into Ben McCallum, GM Sydney and will form part of the Sydney leadership team.

Please login with linkedin to comment

Havas mediacom

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]