MEC Australia has bolstered its growing Performance team with the appointment of Scott Glitz to the newly created role of Technical Planning Director.
Glitz joins from Starcom MediaVest Group, where he has worked for the past six years in Canada and Australia across the likes of Microsoft, Optus and Samsung.
With his appointment, MEC has strengthened its performance roster, adding an experienced hand to help more clients navigate the complex decisions and processes involved in data-led, audience planning designed to maximise return on investment.
MEC continually strives to invest its clients’ money where it will have the greatest impact across the purchase journey, leading a shift from planning based on media consumption to planning based on using the touchpoints that drive choice.
To do this across a multitude of audiences and brands in digital, MEC believes the most powerful approach is by truly connecting the pipes across marketing tech and ad tech.
An integral part of Glitz’s new role will be helping clients achieve just this by enriching client-owned data with second- or third-party data and activating across advertising networks and publishers.
As technical planning director, Glitz will be a key leader within MEC’s Performance team, alongside national head of performance Miki Clarke, search director Chris Hobbs and recently appointed programmatic & social director Greg Cattelain.
His appointment represents just the latest step in MEC’s structural shift towards technical data planning, based on influencing consumer choice, right throughout the purchase journey.
Miki Clarke commented, “Over the past year we have seen growing demand from clients for the delivery of highly technical strategies that drive conversions across all touchpoints, with business impact analysis, tech stack analysis, audience architecture and content and message planning becoming the norm.
“These data and technology shifts are paving the future of advertising, making highly skilled technical planners an essential part of our team. Scott’s appointment helps us further strengthen MEC’s leading position in brand performance and its data-driven approach to implementing strategies that deliver business outcomes for our clients.”
Glitz added, “MEC has an incredibly strong Performance offering and has been harnessing digital and data to deliver innovation across the business. I am excited to take on this new role and work with the team to deliver even better results for our clients.”