Luke Manley will join the Mamamia Women’s Network as Victorian sales director at the end of September after three years driving creative digital advertising solutions as digital group sales manager at Network 10.
Manley fills the vacancy created by current director Fran Vavallo’s maternity leave and will head MWN’s growing dedicated Victorian Ad Sales Team which has grown from two to eight members in the last year.
National sales manager, Danika Johnston said that the combination of Manley’s exceptional experience in online video combined with his great market relationships that made him the absolute right fit for MWN.
“Luke’s remarkable background in online video is a sensational enhancement to our content focused sales team as we partner with more clients on exciting cross-platform campaigns,” explained Johnston.
“As our Network and audience grows, MWN are investing heavily in dedicated local teams to work closely with agencies and clients on the ground – having Luke bring his expertise and leadership to the Melbourne team is a real win.”
Manley explained that he was most looking forward to collaborating on strategic client partnerships in a media environment that had such a strong resonance with its audience.
“MWN is a publisher that is getting it right, delivering content their audience is hungry for, in a tone that’s pitch perfect and I am thrilled to have the opportunity to work with clients in that environment.”
Image: Mia Freedman, founder of Mamamia.