Let’s Get Naked! Who Is The Most Courageous Agency In Australia?

Let’s Get Naked! Who Is The Most Courageous Agency In Australia?
SHARE
THIS



The annual Sydney Skinny is happening at Sydney’s Cobblers Beach on March 1st and record numbers have already signed up, including luminaries from some of Australia’s top brands and agencies such as M&C Saatchi, Growth Mantra, Trinity P3 and even brave souls from the B&T team.

The nude swim, the brainchild of ad heavyweight Nigel Marsh, is open to all-comers, and is designed to enjoy the unadulterated pleasure of swimming naked among a group of total strangers.

“As an industry we often advise our clients to be braver. The Sydney Skinny is a good opportunity to see if we personally practise what we professionally preach,” Marsh said of the swim.

To coincide with the event, today B&T launches the ‘Table of Bravery’ to uncover Australia’s most daring agency.

The creative and marketing industry is meant to be brave, bold, go where no man or woman has gone before and the Sydney Skinny certainly embodies that ‘throwing your inhibitions to the wind’ mentality.

The swim takes place at secluded Cobblers Beach; it’s an all-ticketed, no spectators, non-media event (and you’re even handed a sarong as soon as you wade out of the water!) However, to date some of the supposedly edgy companies have been slightly backwards in coming forwards.

Shameful. But there’s still time to redeem yourself…

So who is the bravest agency in Australia? This is the perfect chance for a smaller agency’s high-ranking general and their troops to steal a march on the bigger ones and set themselves apart from the pack. And if you’re on-board, let us know by filling out our survey here:

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

The Leading Edge’s Nigel Marsh invented the annual event after having an epiphany that the world needed an event that was a joyous celebration of all that is good in this life.

And although everyone doing the 300m or 900m Harbour swim just so happens to be in the buff, Marsh says it’s actually got nothing to do with being seen nude, or seeing people nude.

“The event has come from a very pure place,” he said, “and that is proven by the people who sign-up. We’re already at record numbers this year and I’m so grateful for everyone’s support.”

Marsh will be de-robing and diving in alongside M&C Saatchi creative director Ben Welsh, Trinity P3 founder Darren Woolley, Growth Mantra CEO Simon Corah, Walker Moult principal Tom Moult, IF executive director Mark Collis and the man who put the ‘R’ into SRV, David Rollins. From the B&T team, editor-in-chief and Misfits Media CEO David Hovenden, associate editor Niki Waldegrave and staff writer Emma Mackenzie have all volunteered to take the plunge.

The event is once again sponsored by aptly-titled juice company Nudie; with various staff members also throwing their inhibitions to the wind.

“Nudie has been the dream sponsor,” said Marsh, “a truly fabulous company, product and people who actually live their values.”

For more details or to sign up, go towww.thesydneyskinny.com.au and www.facebook.com/TheSydneySkinny

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50+ Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50+ Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]