Nestle has changed the name of its famed chocolate treat Kit Kat as a part of the “celebrate the breakers break” campaign across the UK and Ireland.
More than 100 million wrappers will be rebranded with the different slogans including ‘TV Break’, ‘Quick Break’, ‘Social Break’, ‘Me Time Break’, ‘Sporty Break’. At least 600,000 wrappers will have “YouTube Break” to celebrate the collaboration between Google and Nestle.
Chocolate lovers can search for ‘Kit Kate YouTube my break’ on their mobile, they will be directed to a playlist of the latest top four trending YouTube videos. Nestle is also using Google’s voice search technology to deliver YouTube videos straight to its customers’ mobile.
Dame Fiona Kendrick, chairman of Nestle UK and Ireland, said: “By teaming up with one of the world’s most popular entertainment channels, the YouTube my break helps consumers have the most enjoyable break possible.”
For more on the campaign, click here.