Inventor of the Pop-Up Ad Apologises

Inventor of the Pop-Up Ad Apologises

Ethan Zuckerman is sorry.

This story was originally published by The Atlantic

In an essay on The Atlantic, the inventor of the horrendously annoying pop-up ad Ethan Zuckerman has apologised for inflicting the code on us.

Zuckerman, who leads the Center for Civic Media at MIT, says he didn’t realize what he was bringing into the world when he wrote the code for the first pop-up ad more than 20 years ago.

He tells the story of how it happened in an exquisite essay about how the ad-based business model came to dominate the Internet—and why it really shouldn’t (and what we ought to do about it).

Read the full article via The Atlantic’s Adrienne Lafrance here.

Or check out Zuckerman’s full essay here.

Image via The Atlantic.