Sydney-based independent creative agency, The Idea Shed, has begun the year with the appointment to handle Westholme, a premium Wagyu beef brand.
The agency was involved in a competitive pitch against a US agency and three Australian agencies to secure the full-service win.
Billings are undisclosed.
Westholme are Australian producers of “the world’s finest” wagyu, owned by the almost 200-year-old Australian Agricultural Company (AACo).
Owning one per cent of Australian land, they supply select fine dining restaurants in Australia, the Middle East, Asia and the US.
The Idea Shed will be responsible for integrating the Westholme brand through all digital, social and content work as it tells its story to top global chefs and the foodie community around the world.
AACo digital & CRM manager Nicole McCann said of the appointment: “In partnering with The Idea Shed we’ve been fortunate to find a natural cultural fit.
“We’re excited about the thinking, passion and creativity they have brought to our new brand platform, and as we expand into global markets, their strategic and creative capabilities will play a key role in helping us realise our vision.”
The Idea Shed managing partner John Volckman added: “To have the chance to work with such an iconic Australian business is an exciting opportunity.
“With previous experience expanding Australian brands into global markets, we are looking forward to playing a key role in Westholme’s plans for the future.”
The Idea Shed had a stellar end to 2018 and also announces its appointment to three further pieces of business, those being Reckitt Benckiser’s health portfolio, Real Pet Food, and Westrac|CAT– a world leading dealer and service provider of earthmoving equipment giant, Caterpillar.