The Idea Shed Announces Three Senior Hires
Independent creative agency, The Idea Shed, announces today the appointment of three senior level executives to strength...
The Idea Shed Kicks Off 2019 With Four New Clients
One idea kicking around The Idea Shed late last year was to get four new clients. And, like presto, this shit goes down.
Is It Possible To Achieve Brand Loyalty With Millennials?
Are Ys loyal to anything other than smashed avo on gluten-free artisan sourdough? Find out in this gluten-packed read!
Opinion
Study: Gen Xers Are More Addicted To Social Media Than Millennials
Do you love to bore colleagues with loads of useless stats? Well, quoting from this will only enhance your reputation.
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The Best Ways To Market To Affluent Millennials: LinkedIn
Struggling to engage the well-off and savvy Gen Ys? Struggle no more with these valuable marketing tips from LinkedIn.
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Study: Millennials Don’t Actually Aspire To Be The Boss (Although More Men Do Than Women)
Like the contents of a Chiko and the music of Iggy Azalea, this survey proves the Ys are a perplexing mystery indeed.
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40% Of Consumers Want Socially Aware Brands But 50% Of Them Couldn’t Name One
Still grappling with the Ys, the Zs, the Tweens? Bad news the Aspirationals are here & they sound particularly painful.
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The Battle For Generations X And Y – It’s On!
This columnist says the Ys are quite happy to have their data snooped over. If only they had the cash to buy anything.
Opinion
Aussie Millennial Males Are Now The Most Connected Consumer: Nielsen Survey
Gen Y blokes can't get off their screens says this report. No mention of their beards or poo-catcher trousers, however. ...
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Generation Ys Are Like So Over Ageism And Sexism Says New Report
If you lock your Y employees in a cupboard & pay them in magic beans a report says that's actually a bad thing to do.
Why 84% Of Millennials Don’t Trust Traditional Advertisers
Those blasted young people are at it again! This time ditching traditional advertising for "people powered" campaigns.
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