History Will Be Kind Appointed As Etihad’s Key Communications Partner In Australia

History Will Be Kind Appointed As Etihad’s Key Communications Partner In Australia

History Will Be Kind (HWBK) is taking to the skies in 2019, bolstering its travel portfolio by partnering with one of the world’s leading airlines, Etihad Airways.

HWBK has been appointed as the brand’s key communications partner in Australia, tasked with helping to further build the airline’s market profile and growing its voice across both consumer and trade channels.

Etihad general manager of AUNZ, Sarah Built, said her team is excited to fly into 2019 with HWBK and further cement Etihad’s reputation as an airline of choice for Australian travellers.

Built said: “It’s an exciting time at Etihad with the recent introduction of our new Choose Well brand platform, which is designed to empower our guests to make choices about how they travel on their own terms.

“Australia is one of our most important global markets and HWBK is the ideal agency partner to help us showcase our evolving guest proposition in a bold way, fuelling market expansion and deepening our connections.”

HWBK Founder, Emma-Jane Granleese, said the agency is delighted to welcome Etihad on-board.

She said: “We are thrilled to be working with such a stellar brand, and one that has an unwavering focus on putting the customer at the heart of everything they do.

“We are laser focused on delivering great work and bringing Etihad’s offering to life in a way that will truly resonate in the Australian market.

“We can’t wait to make history with their team.”

The new business win follows a massive 2018 for HWBK, during which the team garnered 38 award wins and accolades for their work, their people and the agency.




Please login with linkedin to comment

Etihad Airways history will be kind

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]