Half Of QMS’s Revenue Comes From Digital Says Company’s Half-Year Report

Half Of QMS’s Revenue Comes From Digital Says Company’s Half-Year Report
SHARE
THIS



Some 51 per cent of the Australian revenue for outdoor company QMS is coming from digital, the company has revealed in its first half of the financial year results.

When including the New Zealand arm of the company digital equated to 39 per cent of the media revenue, according to the statement to the Australian Securities Exchange (ASX).

The company also posted statutory revenue was up 50 per cent to $44.4 million with an EBITDA of $9.9 million.

Commenting on the results, Managing Director and CEO Barclay Nettlefold said, “This is a very strong result that demonstrates the momentum in the business and the significant uplift that we are seeing from the continued rollout of our digital pipeline.

“Last year the Australian and New Zealand outdoor advertising markets grew 17 per cent and 12 per cent respectively, driven by growing demand for digital outdoor from advertisers who recognise the superior flexibility and engagement offered by the medium.

“We are on track to more than double the number of landmark digital billboards this financial year with 48 billboards to be operational across Australia and New Zealand by 30 June 2016. Digital now contributes almost 40 per cent of total media revenue, and we expect this to continue to grow as we expand our platform on both sides of the Tasman and Indonesia.

“We have a strong pipeline of sites, with seven premium digital sites already permitted to support our growth in FY17.”

Two months ago, QMS acquired New Zealand outdoor advertising company iSite to push the company’s portfolio in our neighbouring country.

“The acquisition of iSite has transformed our market position in New Zealand,” said Nettleford. “We see multiple opportunities to leverage our leading position in New Zealand across a range of formats including landmark digital, transit and retail assets.”

The company says it’s on track with what its projections were for the financial year.

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]