The Guardian Launches New VR Project To Show How Newborns View Life

The Guardian Launches New VR Project To Show How Newborns View Life
SHARE
THIS



The Guardian has announced the launch of its third virtual reality (VR) project which enables viewers to explore how a baby sees the world during the first six months of life.

 Drawing on academic research, First Impressions allows viewers to relive the dramatic visual development that happens over this time.

First Impressions also examines the importance of social interaction and the negative impact that child neglect can have on neural development during this crucial period.

The voice of Charles Nelson, professor of pediatrics at Harvard, guides viewers through First Impressions, explaining the impact on brain development, behaviour and social functioning in children if they are deprived of responsive care and social interaction during this formative time.

Created by The Guardian’s in-house VR team, First Impressions is one of a series of six editorially independent VR films that it will launch on the Google-owned Daydream.

Francesca Panetta, executive editor of VR at Guardian News & Media, said: “First Impressions is a beautiful portrayal of the first six months of life and gives viewers a real insight into a period of crucial development which we have all experienced but aren’t able to recall.

“It’s another example of The Guardian’s innovative storytelling through VR, using this technology as a tool to bring new experiences to life for viewers.”

Nelson added: “First Impressions has much to commend it for anyone interested in infant development. The ability to explore the world through the eyes of a baby offers an unprecedented opportunity to really understand how they see and experience the world.”

Latest News

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

Creative agency McCann has announced the appointment of Georgie Pownall as its new managing director for Melbourne. With over 20 years’ experience in marketing and advertising, Pownall (pictured above) joins McCann most recently from Publicis Mojo. She has also worked for several other agencies such as The Campaign Palace, DDB, Saatchi & Saatchi, and CHE. […]

ABC Accuses Murdoch Of Helping Oust Turnbull
  • Media

ABC Accuses Murdoch Of Helping Oust Turnbull

The ABC aired an explosive report during its 7 pm News last night, claiming News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull to oust him from parliament. According to ABC, Seven West Media CEO Kerry Stokes was told Murdoch Turnbull “had to go”, in the lead up to the Lib […]

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales
  • Media

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales

Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs as VP sales and client development to drive new business across the region. Jacobs has extensive experience working in Australia, joining Yahoo! from its London office in 2008 before moving to Publicis owned agency Zenith Optimedia as performance account director and then digital […]

Dendy Icon Promotes Sharon Strickland To CEO
  • Media

Dendy Icon Promotes Sharon Strickland To CEO

Cinema and film distribution group Dendy Icon has announced the promotion of Sharon Strickland to CEO. Strickland joined the company in 2010 from Hoyts as financial controller before being promoted to chief operating officer in 2014. She replaces Greg Hughes as CEO, who left Dendy Icon in November after 11 years at the group. Dendy […]

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’
  • Campaigns

QLD Department Of Health Aims To ‘Stop The Rise Of STIs’

In order to address high STI rates and lack of knowledge amongst young adults, Khemistry – a GrowthOps business – has created a multi-channel campaign for the Queensland Department of Health. The campaign encourages sexually active young Queenslanders to get tested, use protection, every year or with every new partner. STI rates in Queensland are […]