The Guardian Launches New VR Project To Show How Newborns View Life

The Guardian Launches New VR Project To Show How Newborns View Life

The Guardian has announced the launch of its third virtual reality (VR) project which enables viewers to explore how a baby sees the world during the first six months of life.

 Drawing on academic research, First Impressions allows viewers to relive the dramatic visual development that happens over this time.

First Impressions also examines the importance of social interaction and the negative impact that child neglect can have on neural development during this crucial period.

The voice of Charles Nelson, professor of pediatrics at Harvard, guides viewers through First Impressions, explaining the impact on brain development, behaviour and social functioning in children if they are deprived of responsive care and social interaction during this formative time.

Created by The Guardian’s in-house VR team, First Impressions is one of a series of six editorially independent VR films that it will launch on the Google-owned Daydream.

Francesca Panetta, executive editor of VR at Guardian News & Media, said: “First Impressions is a beautiful portrayal of the first six months of life and gives viewers a real insight into a period of crucial development which we have all experienced but aren’t able to recall.

“It’s another example of The Guardian’s innovative storytelling through VR, using this technology as a tool to bring new experiences to life for viewers.”

Nelson added: “First Impressions has much to commend it for anyone interested in infant development. The ability to explore the world through the eyes of a baby offers an unprecedented opportunity to really understand how they see and experience the world.”




Please login with linkedin to comment

cnbc einsights PartnerReach

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]