Google Crisis Spreads To Australia As Major Brands Suspend Their Ads

Google Crisis Spreads To Australia As Major Brands Suspend Their Ads
SHARE
THIS



Brand fears that ads are being shown against extremist or hate content on YouTube has spread to Australia with reports both Holden and Kia have pulled its advertising from the Google-owned platform.

According to an article in today’s Australian Financial Review, both car brands have confirmed that they have suspended their ads until they can be given assurances that the TVCs won’t be shown against any controversial or inflammatory material.

The ban has spread from the UK, to the US and now Australia over the last 10 days after a number of UK brands reported that their ads had been shown prior to videos promoting content that inlcuded white supremacists, homophobes, racists and Islamic extremists. The ads also fund the creators.

Following on from Johnson & Johnson in the US pulling its ads on Friday, comes news that the banking giant JPMorgan Chase and Beam Suntory has done likewise over the weekend.

According to the AFR, Aussie companies whose content had been shown in front of men’s rights site ‘Men Going Their Own Way’ and ant-feminists sites included Holden, Kia, JB Hi-Fi and Bunnings.

According to Fairfax Media, ads had been shown next to a YouTube video that hurled misogynistic insults at journalist and businesswoman Ita Buttrose. The video calls Buttrose, a former Australian of the Year, an “old hag”, an “old bag” and other explicit insults.

A spokesman for Kia told the AFR: “As of now, programmatic advertising has been suspended until such time as we can meet with Google to further clarify the application of this advertising.”

While a spokesperson for Holden added: “Holden in no way supports the content our advertising has been inadvertently associated with by Google. We’re proud of our diversity credentials.”

But Google’s loss could be traditional media’s gain! With programmatic digital advertising under the microscope and on the nose, brands could be looking for safer and more accountable medias such as television.

The Australian has reported “that many (local) clients were reallocating ad ­budgets to premium networks ­operated by traditional media companies because they can offer quality inventory in brand-safe environments.”

“Digital media does have ­higher risk attached to it by definition,”Omnicom’s CEO Peter Horgan told The Oz. “Any environment where a lot of user-generated content is being uploaded at scale is hard to ­categorise … we’re working closely with Google and YouTube on minimising risk.”

Eric Schmidt, the former Google CEO and current chairman of its parent company Alphabet, said in an interview with Fox Business late last week that the company “can’t guarantee” ads will not appear against content its advertisers might find inappropriate.

“We match ads and the content, but because we source the ads from everywhere, every once in a while somebody gets underneath the algorithm and they put in something that doesn’t match,” Schmidt said. “We’ve had to tighten our policies and actually increase our manual review time, so I think we’re going to be OK.”

Meanwhile, the UK home secretary, Amber Rudd, has told tech companies that its their duty to crack down on extremist content on their platforms. Her comments follow on from Germany’s lead in fining tech companies that fail to remove hate speech.

Rudd said it was unacceptable that terrorist groups were using messaging apps to avoid surveillance. “We need to make sure organisations like WhatsApp, and there are plenty of others like that, don’t provide a secret place for terrorists to communicate with each other,” Rudd told the BBC’s The Andrew Marr Show.

It has been alleged that the perpetrator of last week’s attacks in London that killed four people, Khalid Masood, had sent messages via WhatsApp just prior to the attack. Rudd added that the UK government had taken down 250,000 extremist items from the internet since 2010.

Please login with linkedin to comment

Latest News

Businesswoman sitting at conference table in boardroom
  • Marketing
  • Technology

Study: HP Reveal Full Year Agency Diversity Results

HP today revealed the results of its diversity challenge issued to its global agencies – BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman -from 12 months ago. The company also announced a comprehensive platform to drive systemic industry change and outlines a new challenge for 2018 centred on increasing agency minority and underrepresented group representation around the world. […]

Study: 72% Of Shoppers Look For The Australian Made Logo
  • Marketing

Study: 72% Of Shoppers Look For The Australian Made Logo

New research from market intelligence agency Mintel has revealed that as many as seven in 10 (72 per cent) of metro-based Australians make the effort to buy food or drink products with an Australian Made/Grown logo, while 17 per cent always make it a point to do the same. Among the urban Australians who purchase products with the Australian […]

Report: What Makes Aussies Click When Using Retail & Shopping Apps
  • Marketing
  • Media

Report: What Makes Aussies Click When Using Retail & Shopping Apps

Commerce marketing firm Criteo has unveiled its latest App Commerce Goes Big in APAC report. The Criteo commissioned study, conducted by Retail Week Connect, highlights the use of retail shopping apps across Australia. The survey analysed shoppers attitudes and behaviours towards retail and shopping apps. The findings revealed the most important reason for Australians to install and use […]

Update: Seven Label 7.30’s Amy Taeuber Story “Neither Accurate Nor Balanced”
  • Media

Update: Seven Label 7.30’s Amy Taeuber Story “Neither Accurate Nor Balanced”

The Seven Network has responded to a story on ABC’s 7.30 last night that it unfairly terminated a female reporter’s employment after she complained of sexual harassment. Former Channel Seven Adelaide reporter, Amy Taeuber, taped her sacking on her phone and the audio was played on a report on the ABC current affairs program last night. […]

by B&T Magazine

B&T Magazine
Agent99 PR Adds Product of the Year Awards To Client Stable
  • Marketing
  • Media

Agent99 PR Adds Product of the Year Awards To Client Stable

Independent communications agency Agent99 Public Relations has welcomed new client Product of the Year Australia to its stable, supporting the awards to increase visibility and awareness. Product of the Year is the world’s largest consumer-voted awards program for product innovation. It currently operates in 31 countries with the vision to guide consumers to the best […]

TEG Announces Joint Venture With Chinese Ticketing Company
  • Marketing

TEG Announces Joint Venture With Chinese Ticketing Company

Australasian ticketing, live entertainment and data analytics company TEG has announced it has entered into a joint venture with Chinese counterpart YongLe. The joint venture will see TEG and YongLe launch a cloud-based ticketing and entertainment platform in China. The platform, expected to be launched in 2018, will be branded YunTek, which translates to ‘cloud […]

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands
  • Marketing

Streetfighter Media Launches Millennial Sampler Bag Offering For Brands

Guerrilla marketing company Streetfighter Media has unveiled a new service designed for brands who want to engage Millennials straight after they attend a music gig.  Kicking Television is a white cotton tote bag, filled with products and goodies – and it’s given to Millennials for free. How does it work? The bags, with their unapologetic […]

Zenith Sydney MD Karen Halligan To Depart
  • Media

Zenith Sydney MD Karen Halligan To Depart

Zenith Sydney's Karen Halligan has pulled-up stumps, although that's not to infer bad light had anything to do with it.

by B&T Magazine

B&T Magazine
PR Agency Hotwire Rebrands
  • Marketing
  • Media

PR Agency Hotwire Rebrands

PR agency Hotwire has rebranded, yet sadly not to "Hot Cocks Who Rock Your Socks Off". Which would've been far cooler.

Challenger Agency VCCP Wins Creative Account For Torrens University Australia
  • Advertising

Challenger Agency VCCP Wins Creative Account For Torrens University Australia

After a competitive pitching process involving five agencies, Torrens University Australia has appointed challenger agency VCCP as its new brand strategy partner and creative agency for 2018. Acclaimed for its work on dynamic brands including ING and Compare the Market in the financial services sector, Laureate Australia CMO Anne Da Cunha said VCCP’s reputation as […]

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director
  • Advertising
  • Technology

GumGum Appoints Ansible’s Sarah Baskerville As Victorian Sales Director

AI advertising company GumGum has announced the appointment of Sarah Baskerville as its sales director for Victoria. Baskerville joins GumGum from Ansible, where she spent two years as its Melbourne mobile director. Prior to joining Ansible, she was head of specialist sales and partnerships at News Corp Australia, and also held a number of sales […]

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland
  • Advertising
  • Campaigns

The Diamond Concierge Gives Away $85K Ring In Campaign By McCann Queensland

McCann Queensland’s second instalment of ‘The 5th C’ campaign launched over the weekend for online diamond retailer The Diamond Concierge, which received over 47million views around the world in the first 48 hours of it being released. In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring, with Gold […]

Sparro Recruits Key Account Director Following Client Wins
  • Marketing

Sparro Recruits Key Account Director Following Client Wins

Digital marketing agency Sparro has announced the appointment of Hannah Jones (pictured above) as a key account director following a spate of client wins. Jones joins Sparro’s senior team alongside founders Cameron and Morris Bryant, overseeing a portfolio of accounts that includes Webjet, Domino’s Pizza, TAFE NSW, Temple & Webster, F45 Training and Bing Lee. […]

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry
  • Media

Women’s Health’s Jacqui Mooney On Driving A Women’s Brand In An Evolving Industry

In an industry facing change, Jacqui Mooney, editor of Women’s Health believes brands such as hers will continue to be a constant. Please note: this article was contributed by Magazine Networks. The magazine industry may be seeing substantial change but Jacqui Mooney has a goal that remains firm: to create happier, healthier lives for Australian women. […]