Foundation has announced it has been appointed to handle media planning and buying requirements for SocietyOne, Australia’s pioneering marketplace lender. Society One will launch their first advertising campaign in August across TV, print, radio and online.
Liz Wigmore, head of client service at Foundation said: “SocietyOne has a dynamic culture which is a great fit for us. We love working with companies seeking to challenge convention and empower consumers so we couldn’t be more delighted to welcome SocietyOne to Foundation”.
Jason Yetton, CEO and MD of SocietyOne said: “Foundation are an ideal partner for us as we prepare to launch our first ever national advertising campaign. They have the experience and knowledge to get the maximum benefit out of our media spend and we are excited to have them, along with our new advertising agency DDB, and our PR agency Map and Page, as part of ‘The Society’.”
Foundation is a boutique media agency within the Omnicom Media Group, and whose clients include Mercedes-Benz, Perpetual, Opera Australia, OGX Beauty and others.